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Why Data Network Effects and Data Scale Aren’t Moats. Plus, More on Bundling. (260)
Manage episode 505029241 series 2809700
Content provided by Jeffrey Towson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeffrey Towson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
This week’s podcast is about why bundling (and cross-selling and upselling) are so powerful in digital. Plus, some thoughts on why data moats are mostly not real.
You can listen to this podcast here, which has the slides and graphics mentioned. Also available at iTunes and Google Podcasts.
Here is the link to the TechMoat Consulting.
Here is the link to our Tech Tours.
Here is the article on bundling by Chris Dixon.
A lot of thinking on data as a moat comes from these articles by Martin Casado, Julian Wright and Andre Hagiu.
Here are 7 complications I mentioned about bundling.
- Bundling requires a a robust product suite.
- You want a low attach rate. So you don't cannibalize products by bundling.
- Bundling can complicate the customer experience and buying journey.
- Bundling works best when all customers have similar total willingness to pay. But different tastes.
- Unlimited bundles (subscriptions) can have problems if there are non-zero product costs.
- Unlimited bundles (subscriptions) do limit revenue per user. This is a problem when willingness to pay is positively correlated with demand for variety.
- Subscription models do not reward superstar creators very well.
----------
I am a consultant and keynote speaker on how to accelerate growth with improving customer experiences (CX) and digital moats.
I am a partner at TechMoat Consulting, a consulting firm specialized in how to increase growth with improved customer experiences (CX), personalization and other types of customer value. Get in touch here.
I am also author of the Moats and Marathons book series, a framework for building and measuring competitive advantages in digital businesses.
This content (articles, podcasts, website info) is not investment, legal or tax advice. The information and opinions from me and any guests may be incorrect. The numbers and information may be wrong. The views expressed may no longer be relevant or accurate. This is not investment advice. Investing is risky. Do your own research.
262 episodes
Share
Manage episode 505029241 series 2809700
Content provided by Jeffrey Towson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeffrey Towson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
This week’s podcast is about why bundling (and cross-selling and upselling) are so powerful in digital. Plus, some thoughts on why data moats are mostly not real.
You can listen to this podcast here, which has the slides and graphics mentioned. Also available at iTunes and Google Podcasts.
Here is the link to the TechMoat Consulting.
Here is the link to our Tech Tours.
Here is the article on bundling by Chris Dixon.
A lot of thinking on data as a moat comes from these articles by Martin Casado, Julian Wright and Andre Hagiu.
Here are 7 complications I mentioned about bundling.
- Bundling requires a a robust product suite.
- You want a low attach rate. So you don't cannibalize products by bundling.
- Bundling can complicate the customer experience and buying journey.
- Bundling works best when all customers have similar total willingness to pay. But different tastes.
- Unlimited bundles (subscriptions) can have problems if there are non-zero product costs.
- Unlimited bundles (subscriptions) do limit revenue per user. This is a problem when willingness to pay is positively correlated with demand for variety.
- Subscription models do not reward superstar creators very well.
----------
I am a consultant and keynote speaker on how to accelerate growth with improving customer experiences (CX) and digital moats.
I am a partner at TechMoat Consulting, a consulting firm specialized in how to increase growth with improved customer experiences (CX), personalization and other types of customer value. Get in touch here.
I am also author of the Moats and Marathons book series, a framework for building and measuring competitive advantages in digital businesses.
This content (articles, podcasts, website info) is not investment, legal or tax advice. The information and opinions from me and any guests may be incorrect. The numbers and information may be wrong. The views expressed may no longer be relevant or accurate. This is not investment advice. Investing is risky. Do your own research.
262 episodes
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Similar to The Tech Strategy Podcast
Android Backstage, a podcast by and for Android developers. Hosted by developers from the Android engineering team, this show covers topics of interest to Android programmers, with in-depth discussions and interviews with engineers on the Android team at Google. Subscribe to Android Developers YouTube → https://goo.gle/AndroidDevs
…
continue reading
The American healthcare system is one of the most innovative in the world. But it’s also riddled with complex challenges, such as access to affordable medications, inefficiency and administrative burdens, and communication barriers between providers. There’s clearly a better way—and at Surescripts, we have a unique sightline into what that may be. In this series, host Melanie Marcus, Chief Marketing Officer of Surescripts, sits down with today’s most inspiring and innovative leaders in healt ...
…
continue reading
Every Friday and Sunday, Slate’s popular daily news podcast What Next brings you TBD, a clear-eyed look into the future. From fake news to fake meat, algorithms to augmented reality, Lizzie O’Leary is your guide to the tech industry and the world it’s creating for us to live in.
…
continue reading
Investor Shayle Kann is asking big questions about how to decarbonize the planet: How cheap can clean energy get? Will artificial intelligence speed up climate solutions? Where is the smart money going into climate technologies? Every week on Catalyst, Shayle explains the world of climate tech with prominent experts, investors, researchers, and executives. Produced by Latitude Media.
…
continue reading
The power of Data is undeniable. And unharnessed - it’s nothing but chaos. Making data your ally. Using it to lead with confidence and clarity. Host Jess Carter is solving problems in real-time to reveal what’s possible. Helping communities and people thrive. This is Data Driven Leadership, a show brought to you by Resultant.
…
continue reading
Centered on Android, unafraid to go far and wide in tech. Each week, hosts Daniel Bader and Will Sattelberg bring you a conversation about the decisions being made from how Google designs its Pixel phones to questions about the efficacy of mass consumption artificial intelligence products. Join us as we reflect on the facts, the feelings, and the connections we're all making today.
…
continue reading
Best Business Podcast (Gold), British Podcast Awards 2023 How do you build a fully electric motorcycle with no compromises on performance? How can we truly experience what the virtual world feels like? What does it take to design the first commercially available flying car? And how do you build a lightsaber? These are some of the questions this podcast answers as we share the moments where digital transforms physical, and meet the brilliant minds behind some of the most innovative products a ...
…
continue reading
TechStuff is getting a system update. Everything you love about Tech Stuff now twice the bandwidth with new hosts, Oz Woloshyn (Sleepwalkers) and Karah Preiss (Sleepwalkers). Oz and Karah bring humour and wit to the table as they break down what's happening in tech...and what it says about us. TechStuff is the podcast where technology meets culture. We speak to the folks building the future to understand what tomorrow will look like and how our technology is changing us: how we live, how we ...
…
continue reading
A tech podcast for the gadget lovers and tech heads among us from the mind of Marques Brownlee, better known as MKBHD. MKBHD has made a name for himself on YouTube reviewing everything from the newest smartphones to cameras to electric cars. Pulling from over 10 years of experience covering the tech industry, MKBHD and co-hosts Andrew Manganelli and David Imel will keep you informed and entertained as they take a deep dive into the latest and greatest in tech and what deserves your hard earn ...
…
continue reading
Material is a weekly discussion about the Google and Android universe. Your intrepid hosts try to answer the question, “What holds up the digital world?” The answer, so far, is that it’s Google all the way down. Hosted by Andy Ihnatko and Florence Ion.
…
continue reading
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