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544: Senior Editor at Harvard Business Review on the Strategic Genius of Taylor Swift

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Manage episode 478221548 series 83345
Content provided by Kris Safarova for Firmsconsulting.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kris Safarova for Firmsconsulting.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What can a $2B concert tour teach us about business strategy? Quite a lot. We often speak about innovation and reinvention in the corporate world. Yet, few embody it as consistently and successfully as the artist and strategist Taylor Swift. In this episode, I spoke with Kevin Evers, Senior Editor at Harvard Business Review and author of There’s Nothing Like This: The Strategic Genius of Taylor Swift. Kevin brings a rare perspective, someone who has quietly shaped the voices of influential business thinkers over nearly two decades, now stepping into authorship himself. Kevin shares insights from his new book on Taylor Swift, noting her strategic decision-making and marketing tactics that led her to where she is today. He stresses the value of trust and consistency in building a brand, citing Taylor Swift's $2 billion Eras Tour and her 2% market share in 2024. Kevin also underscores how Taylor treats her fans, leveraging fan engagement for marketing success, and how we can adopt it in the business world.

Get Kevin’s book here: https://rb.gy/il50j1

There's Nothing Like This: The Strategic Genius of Taylor Swift

Here are some free gifts for you:

Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach

McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf

Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

  continue reading

550 episodes

Artwork
iconShare
 
Manage episode 478221548 series 83345
Content provided by Kris Safarova for Firmsconsulting.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kris Safarova for Firmsconsulting.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What can a $2B concert tour teach us about business strategy? Quite a lot. We often speak about innovation and reinvention in the corporate world. Yet, few embody it as consistently and successfully as the artist and strategist Taylor Swift. In this episode, I spoke with Kevin Evers, Senior Editor at Harvard Business Review and author of There’s Nothing Like This: The Strategic Genius of Taylor Swift. Kevin brings a rare perspective, someone who has quietly shaped the voices of influential business thinkers over nearly two decades, now stepping into authorship himself. Kevin shares insights from his new book on Taylor Swift, noting her strategic decision-making and marketing tactics that led her to where she is today. He stresses the value of trust and consistency in building a brand, citing Taylor Swift's $2 billion Eras Tour and her 2% market share in 2024. Kevin also underscores how Taylor treats her fans, leveraging fan engagement for marketing success, and how we can adopt it in the business world.

Get Kevin’s book here: https://rb.gy/il50j1

There's Nothing Like This: The Strategic Genius of Taylor Swift

Here are some free gifts for you:

Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach

McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf

Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

  continue reading

550 episodes

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