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Episode 234: How to Build High-Converting Product Pages (with Kurt Elster)
Manage episode 502745572 series 2821365
Are your product detail pages costing you conversions?
In this episode, Shopify expert Kurt Elster breaks down exactly what makes a high-converting PDP in today’s eCommerce landscape. Straight from a Mentor Table session, Kurt shares real examples from Amazon, Walmart, Tactical Baby Gear, and more—along with the essential elements every product page must have to convert browsers into buyers.
“The product detail page... it’s where the purchase decision happens.” – Kurt Elster
This is one of those episodes you’ll want to take notes on. Let’s level up your product pages.
You Will Learn:The 6 elements Google requires on your PDP (and why they matter)
Why stock status should never be hidden (and how Amazon nails it)
The most overlooked layout improvement that boosts conversion instantly
What Shopify’s new AI + SEO tools mean for your product visibility
Simple PDP enhancements that 10x perceived value (without new tech)
Why review photos and breadcrumb trails are gold for usability
How to apply big-brand best practices to your small store
Omnisend Offer: https://smartmarketer.com/omnisend (Use code SMART for 50% off 3 months)
00:00 – Intro: Why PDPs Are the Most Important Page in Your Store 01:04 – Ezra’s Quick Tip: Why He Always Installs Omnisend First 02:08 – Meet Kurt Elster + Why PDPs Make or Break the Sale 04:47 – Google's Minimum Viable Product Page Checklist 07:04 – Big Box Store Examples: Amazon, Walmart, Best Buy 12:44 – SEO for AI: Myth or Must-Do? 14:27 – Shopify’s New AI Search Tool + Structured Data Insights 16:05 – Rich Results: What They Are & Why They Matter 17:37 – Real Example: Tactical Baby Gear PDP Breakdown 19:13 – UX Enhancements: Videos, Tabs, Comparison Charts & Reviews 20:44 – Bonus Example: Harney Tea’s Complex Catalog Challenge 21:46 – Final Takeaway: What Truly Makes a PDP Convert 22:10 – Outro: Subscribe and Leave a Review!
Your Engagement MattersThanks for tuning in! If you enjoyed this episode, please take a second to:
Follow or subscribe to the Smart Marketer Podcast
Leave a 5-star review on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407
Share this episode on social and tag us using #WeOutHere
Send feedback to [email protected]
Serve the World Unselfishly and Profit!
236 episodes
Manage episode 502745572 series 2821365
Are your product detail pages costing you conversions?
In this episode, Shopify expert Kurt Elster breaks down exactly what makes a high-converting PDP in today’s eCommerce landscape. Straight from a Mentor Table session, Kurt shares real examples from Amazon, Walmart, Tactical Baby Gear, and more—along with the essential elements every product page must have to convert browsers into buyers.
“The product detail page... it’s where the purchase decision happens.” – Kurt Elster
This is one of those episodes you’ll want to take notes on. Let’s level up your product pages.
You Will Learn:The 6 elements Google requires on your PDP (and why they matter)
Why stock status should never be hidden (and how Amazon nails it)
The most overlooked layout improvement that boosts conversion instantly
What Shopify’s new AI + SEO tools mean for your product visibility
Simple PDP enhancements that 10x perceived value (without new tech)
Why review photos and breadcrumb trails are gold for usability
How to apply big-brand best practices to your small store
Omnisend Offer: https://smartmarketer.com/omnisend (Use code SMART for 50% off 3 months)
00:00 – Intro: Why PDPs Are the Most Important Page in Your Store 01:04 – Ezra’s Quick Tip: Why He Always Installs Omnisend First 02:08 – Meet Kurt Elster + Why PDPs Make or Break the Sale 04:47 – Google's Minimum Viable Product Page Checklist 07:04 – Big Box Store Examples: Amazon, Walmart, Best Buy 12:44 – SEO for AI: Myth or Must-Do? 14:27 – Shopify’s New AI Search Tool + Structured Data Insights 16:05 – Rich Results: What They Are & Why They Matter 17:37 – Real Example: Tactical Baby Gear PDP Breakdown 19:13 – UX Enhancements: Videos, Tabs, Comparison Charts & Reviews 20:44 – Bonus Example: Harney Tea’s Complex Catalog Challenge 21:46 – Final Takeaway: What Truly Makes a PDP Convert 22:10 – Outro: Subscribe and Leave a Review!
Your Engagement MattersThanks for tuning in! If you enjoyed this episode, please take a second to:
Follow or subscribe to the Smart Marketer Podcast
Leave a 5-star review on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407
Share this episode on social and tag us using #WeOutHere
Send feedback to [email protected]
Serve the World Unselfishly and Profit!
236 episodes
All episodes
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