Join hosts Molly Pittman, Ezra Firestone, and John Grimshaw as they share their proven paths to success (for your business, brand, and personal life). These Veteran marketers and educators have taught thousands of business owners how to build, manage, and scale successful companies (while growing their own multi-million dollar brands). This weekly podcast will blend tactical marketing tips and strategies with helpful insight and personal stories. This podcast will help you 'Serve the world u ...
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John Grimshaw Podcasts
Ed Byrne Needs A Hobby As Ed's kids get older and the march of time pushes him ever closer to the inevitability of retirement, he's decided he's in the market for a new hobby. But he needs guidance. So in each episode, Ed meets up with one of his celebrity chums to try out their favourite past time, and then interrogate them about it, to see if it's for him. And just to make sure he's fully divorced himself from the decision-making process, he'll start and end each episode by chatting to his ...
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How To Fail with Elizabeth Day is a podcast that celebrates the things in life that haven’t gone right and what we might learn from them along the way. Every week, Elizabeth’s guest explores three failures, and what these failures have taught them about how to grow and succeed, better. We’d love to hear from you! Get in touch with Elizabeth to share your failures, problems or questions - anonymously or otherwise. She'll go through these each week with the help of her very special guests. And ...
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In the Let’s Play podcast by the*gameHERs, actress Kaili Vernoff, who gamers know best as Susan Grimshaw in Red Dead Redemption II and Miranda Cowan in GTA V, interviews some of the most interesting and informed people in the gaming industry today. Using her own experience, first-hand knowledge, and warm and engaging interview style, Kaili chats with cast members, streamers, industry visionaries, gamers and more. Topics range from light and fun to today's hot topics and especially ways the g ...
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Behind Our Eyes shares the mesmerising stories of the profound and direct spiritual experiences of older women from around the world. Conceived, created and hosted by Liane Grimshaw, an ordinary woman in her fifties from the North of England, who was compelled to do this after her own experiences changed her life forever. As each precious conversation unfolds, Liane gently prompts the guests to share what their experiences were like, what has happened to them since, how their lives have chan ...
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Episode 238: The 2025 Black Friday Cyber Monday Playbook with John Grimshaw & Ezra Firestone
1:25:24
1:25:24
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1:25:24Episode 238: The 2025 Black Friday Cyber Monday Playbook with John Grimshaw & Ezra Firestone Episode Description Want to crush Q4 this year? 💥 In this special webinar replay, John Grimshaw (Smart Marketer CMO), Ezra Firestone, and Greg from Omnisend reveal their proven 2025 Black Friday Cyber Monday Playbook. From offer structures that boost cart v…
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Joe Locke - ‘At 20, I Felt Like I Was Already 35’
46:20
46:20
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46:20Joe Locke shot to global fame as Charlie Spring in Netflix’s Heartstopper, a role that catapulted him overnight from a schoolboy on the Isle of Man to an Emmy-nominated actor with millions of followers. In this candid conversation, the Heartstopper star reflects on the whirlwind of early success, the pressure of being seen as a role model and why h…
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ON WRITING... With Salman Rushdie and Kazuo Ishiguro
24:18
24:18
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24:18Welcome to another special edition of How to Fail, where I revisit conversations from the How to Fail archives. Each week, we shine a light on a particular theme, hopefully offering inspiration, perspective and comfort through the words of past guests. This week’s theme is on writing - appropriately, because my new book ‘One of Us’ is out this week…
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Episode 237: Haunted Houses, Taylor Swift & Trivia Nights: An Unexpected Journey to Smart Marketer
1:14:58
1:14:58
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1:14:58🎙 Episode 237: Haunted Houses, Taylor Swift & Trivia Nights: Paul Kalnitzky’s Unexpected Journey to Smart Marketer Episode Description What do haunted houses, radio gigs, trivia nights, and Taylor Swift have in common? Paul Kalnitzky. In this raw and hilarious episode, Molly Pittman sits down with Smart Marketer’s very own product and community man…
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Mark Ronson - The Stories Behind ‘Uptown Funk,’ Amy Winehouse & ‘I’m Just Ken’
50:59
50:59
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50:59Content Warning: This episode contains mentions of drug use. Mark Ronson is the hitmaker behind some of the most iconic music of the past two decades. A nine-time Grammy-winning producer, DJ, and Oscar-winning songwriter (yes - he wrote “I’m Just Ken”), Ronson has collaborated with legends like Lady Gaga, Paul McCartney, Miley Cyrus and Duran Duran…
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ON GRIEF… With Mo Gawdat and Bonnie Tyler
13:28
13:28
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13:28Welcome to the newest evolution of How to Fail! Each week, I’ll be diving into the archives to spotlight key themes that have come up throughout my conversations with How to Fail guests. I’ll be sharing bite-sized takeaways every Monday to support, inspire and help with whatever you might be going through. This week’s theme is a big one: we’re talk…
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Episode 236: Safe Sleeve's First 60 Days On Omnisend
49:18
49:18
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49:18Episode Title SafeSleeve’s First 60 Days on Omnisend Episode Description What happens when you migrate to Omnisend? In this episode, John Grimshaw sits down with Ezra Firestone and Omnisend’s CEO, Rytis Lauris, to share the behind-the-scenes story of SafeSleeve’s first 60 days on the platform. Spoiler: Just by migrating to Omnisend, before adding a…
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Robin Wright on ageing, confidence and the myth of being ‘too late’
49:50
49:50
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49:50‘I didn’t think I had that confidence, so I turned those roles down.’ Robin Wright is the legendary star of The Princess Bride, Forrest Gump, House of Cards, and Amazon’s gripping new thriller The Girlfriend. An Emmy-nominated actress, Golden Globe winner and now an acclaimed director, Wright joins How To Fail to talk about fear, self-worth, womanh…
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ON HEARTBREAK... With Alain de Botton and Jay Shetty
15:17
15:17
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15:17Welcome to this brand-new concept for How to Fail – where I dive into the back catalogue of the How to Fail archives, highlighting specific themes each week to bring you bitesize takeaways! Hopefully these episodes can bring some clarity on similar issues you’re facing or great stories that you might find comfort from. This week we’re looking at he…
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Episode 235: Email Deliverability Troubleshooting: A Real-World Case Study from Mentor Table Office Hours
27:47
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27:47Episode 235: Email Deliverability Troubleshooting: A Real-World Case Study from Mentor Table Office Hours Episode Description Your emails might look great, but are they even landing in inboxes? In this Mentor Table Email Office Hours session, you'll sit in on a real-time troubleshooting call with Heather and Matt from the Smart Marketer email team …
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Tom Ellis - Fatherhood, Surrogacy and Years of Therapy
49:40
49:40
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49:40You may know Tom Ellis as the devilishly charming lead in Netflix’s Lucifer, or as the lovable Gary in the BBC sitcom Miranda. He's also made waves in the U.S., starring alongside Gina Rodriguez in Players, and appearing in Hulu’s Tell Me Lies, created by his wife, Meghan Oppenheimer. In 2023, Tom and Meghan welcomed a daughter via surrogate, addin…
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Episode 234: How to Build High-Converting Product Pages (with Kurt Elster)
23:19
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23:19Episode 234: How to Build High-Converting Product Pages (with Kurt Elster) Episode Description Are your product detail pages costing you conversions? In this episode, Shopify expert Kurt Elster breaks down exactly what makes a high-converting PDP in today’s eCommerce landscape. Straight from a Mentor Table session, Kurt shares real examples from Am…
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Jameela Jamil is an actor, activist, and founder of the I Weigh movement. From teaching English to starring in The Good Place, Jameela shares the highs, lows, and radical honesty that define her journey. This episode first went out in February 2021. We talk about: Her struggle to be a "good" celebrity Body image battles and self-kindness Financial …
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Episode 233: The NEW Way of Running Facebook Ads in 2025
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13:59
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13:59Episode Description Facebook ads have changed again. In this episode, Pep Hufen pulls back the curtain on the four simple guidelines Smart Marketer’s agency is using right now to spend smarter, scale faster, and stay profitable in 2025. From building streamlined campaigns that make data crystal clear to using a “Golden Triangle” tracking system, Pe…
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Author of Untamed and fierce truth-teller Glennon Doyle joins me for a raw and revelatory episode, first recorded in July 2020. We dive into: Why we chase approval instead of trusting our inner voice Her struggles with body image, love, and emotional resilience The failures that shaped her—from family breakdowns to learning self-protection Every mo…
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Episode 232: From $1/Day to $100,000/Day – Scaling Your Facebook Ad Spend
18:22
18:22
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18:22Episode 232: From $1/Day to $100,000/Day – Scaling Your Facebook Ad Spend (The Right Way) Episode Description Every business starts at zero. In this tactical training, Pepijn Hufen breaks down exactly what it takes to scale from $1/day to $100,000/day in ad spend—based entirely on what’s working right now inside Smart Marketer brands. “If you want …
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Failure Throwback: Chimamanda Ngozi Adichie
1:08:02
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1:08:02This week we revisit one of my all-time favourite guests: Chimamanda Ngozi Adichie, recorded in July 2021. Best known for Americanah and her globally resonant TED Talks, Chimamanda opens up about the profound grief of losing both her parents within a year—and the raw journey of coping in its aftermath. We talk candidly about: Her essay Notes on Gri…
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Episode 231: How We Doubled Ad Spend in 60 Days (And Boosted Revenue by 65%)
1:10:43
1:10:43
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1:10:43Episode 231: How We Doubled Ad Spend in 60 Days (And Boosted Revenue by 65%) Episode Description What does it really take to scale your paid ads in 2025? In this behind-the-scenes episode, Molly Pittman breaks down exactly how Smart Marketer doubled ad spend and increased revenue by 65%—with the real ad structures, creative formats, and landing pag…
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Sir Tony Robinson - ‘I learned comedy as a defence mechanism’
49:45
49:45
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49:45Recorded with a live audience in Cambridge, this captivating conversation delves deep into the life and career of a cultural force of the last half-century. Known of course for his iconic role as Baldrick in Blackadder, Sir Tony's sharp intelligence and dry humour have had a formative influence on generations. In this candid discussion, he opens up…
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Episode 230: What’s Working Mid-2025, Part 4 – Mindset (Part 2) My Dad Died and It Sucked, But It’s Also Been the Most Beautiful Thing That’s Happened in My Life
23:32
23:32
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23:32Episode 230: What’s Working Mid-2025, Part 4, Mindset (Part 2) "My Dad Died and It Sucked, But It’s Also Been the Most Beautiful Thing That’s Happened in My Life" Episode Description In this powerful continuation, Molly Pittman picks up where Part 1 left off and shares the final seven lessons she learned after losing her father. This isn’t just abo…
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Fern Brady - ‘I make more money in comedy than I ever did from stripping‘
44:23
44:23
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44:23In this searingly funny and deeply affecting live conversation, Elizabeth speaks to stand-up comedian, author and Taskmaster favourite Fern Brady about her autism diagnosis, her working-class roots, and the failures that shaped her award-winning memoir Strong Female Character. Fern opens up about late diagnosis, social masking, and stripping to fun…
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Episode 229: What’s Working Mid-2025, Part 4 – Mindset (Part 1) My Dad Died and It Sucked, But It’s Also Been the Most Beautiful Thing That’s Happened in My Life
36:11
36:11
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36:11Episode 229: What’s Working Mid-2025, Part 4 – Mindset (Part 1) "My Dad Died and It Sucked, But It’s Also Been the Most Beautiful Thing That’s Happened in My Life" Episode Description In this deeply personal episode, Molly Pittman reflects on the sudden loss of her father, and the powerful lessons it’s taught her about life, business, and what trul…
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Dorinda Medley on Grief, Identity and The Real Housewives: ‘I was angry. I was lost. I felt like I got cheated.’
43:33
43:33
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43:33What happens when the life you thought you’d built - the one with love, money, recognition - seems to slip away? This week, Elizabeth speaks to Dorinda Medley, author, TV personality and iconic former Real Housewife of New York, about reinvention, resilience and learning to be okay with not being liked by everyone. Dorinda opens up about the loss o…
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Episode 228: What’s Working Mid-2025, Part 3, Conversion Rate Optimization with John Grimshaw
26:45
26:45
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26:45Episode 229: What’s Working Mid-2025, Part 4, Conversion Rate Optimization with John Grimshaw Episode Description In this episode of the summer series, Smart Marketer CMO John Grimshaw breaks down one of the most overlooked growth levers in digital marketing: conversion rate optimization. Whether you're optimizing headlines, simplifying your landin…
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Vanessa Williams - ‘It would be hard to be married to me!’
50:33
50:33
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50:33As a recording artist, Vanessa Williams has earned 13 Grammy nominations and racked up over 212 million digital streams over the course of her eight albums. Her most popular hit, Save The Best For Last, was Number 1 for five weeks in 1992. She is also a highly successful stage and screen actor, appearing in Desperate Housewives and Ugly Betty. She …
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Suzi Ruffell - ‘I didn’t know I was gay until I saw Titanic’
47:35
47:35
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47:35In this special live edition of How to Fail, Elizabeth is joined by comedian Suzi Ruffell. Suzi has performed five sellout runs at the Edinburgh Fringe, as well as appearing on live at the Apollo and filming an Amazon special of her show ‘Dance Like Everyone Is Watching’. She was nominated for Best standup show in the National Comedy Awards and has…
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Episode 227: What’s Working Mid-2025, Part 2 - Improving Retention and Monetization Strategies with Email and SMS
28:27
28:27
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28:27Episode 227: Improve Retention and Monetization Strategies with Email and SMS - What’s Working Mid-2025, Part 2 Episode Description Retention is the engine behind sustainable growth, and it’s more important than ever in 2025. This is part 2 of a 4-part series on what’s working right now in direct-to-consumer marketing. In this follow-up episode, Mo…
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Pamela Anderson - ‘It wasn’t about being pretty, it was about being brave’
52:42
52:42
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52:42I can’t believe I get to say this but…PAMELA ANDERSON! ON HOW TO FAIL! The one and only! A woman I grew up watching on TV, Pamela was an icon of a generation…But the second act of her career has been the most powerful and Anderson joins me for a vulnerable chat about her long journey of embracing beauty on her own terms, understand her self-worth, …
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Episode 226: What’s Working Mid-2025 In Paid Traffic - 5 Paid Ad & Offer Strategies Driving Results
48:47
48:47
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48:47Episode 226: What’s Working Mid-2025 - 5 Paid Ad & Offer Strategies Driving Results Episode Description The digital landscape is moving fast, but Smart Marketer is staying ahead. This is part 1 of a 4 part series about what is working right now halfway through 2025 in direct to consumer marketing. In this tactical check-in, Molly Pittman and John G…
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Melinda French Gates - ‘Just because you’re smart doesn’t mean you’re wise’
50:25
50:25
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50:25Melinda French Gates studied computer science and economics and completed an MBA before joining a tech start-up called Microsoft, in 1987. She rose through the ranks to become Manager of Information Products and married the boss in 1994. His name was Bill Gates. Together, the couple founded and co-chaired the Gates Foundation, where, for more than …
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Episode 225: How We Scaled Meta Ad Spend from $500/Day to $5K/Day
34:54
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34:54Episode Title How We Scaled Meta Ad Spend from $500/Day to $5K/Day Episode Description What does it really take to scale ad spend 10x—and still stay profitable? In this in-depth case study, Smart Marketer’s Pep Hufen shares how our agency helped Pretty Farm Girl grow fast using Advantage Plus campaigns, conversion-focused landing pages, and sharp b…
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Monica Lewinsky - ‘I would have liked a more normal life’
47:50
47:50
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47:50Monica Lewinsky is an activist, podcaster and producer. At the age of 24, Lewinsky, a White House intern, found herself in the eye of a global scandal. She was subjected to a mass public shaming - losing her livelihood, her anonymity and the future she had once imagined for herself. Now, 51 Lewinsky has garnered a new generation of admirers, who wi…
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Episode 224: The AI Ad Playbook - How to Save Time, Create Better Hooks & Scale Your Campaigns
1:00:03
1:00:03
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1:00:03Ep 224: The AI Ad Playbook — How to Save Time, Create Better Hooks & Scale Your Campaigns Episode Description How do you create compelling ad copy, research your avatar, and generate high-performing creative—without burning out or hiring a team of specialists? In this live replay from The Smart Marketer Show, Molly Pittman and Pep Hufen walk you th…
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AJ Tracey - ‘Buying my mum a house will always be my proudest achievement’
50:48
50:48
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50:48Rapping phenomenon and Tottenham Hotspur superfan AJ Tracey joins us this week to talk about supporting his mum through her cancer journey, the pressures of staying an independent artist and what football has taught him about failure. AJ Tracey has been rapping since the age of four. He dropped out of his Criminology degree at London Metropolitan U…
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How To Cope With A Friendship Break-Up - with Cynthia Nixon - Special Release
27:28
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27:28Cynthia Nixon joins Elizabeth to answer YOUR questions and failures including: whose failures would you most like to hear (dead or alive) how to cope with a friendship break up and how to know when to have kids. Elizabeth then takes a moment to reflect on meeting Cynthia, and everything they covered. To hear Cynthia tackling your failures join our …
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