378: How to create a simple, effective sales funnel - with Dr. J.J. Peterson (ALL-STAR)

The Simplifiers Podcast

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Okay, okay - raise your hand if you’ve heard us talking about how to create an effective sales funnel for YEARS now, but still haven’t made one that actually works for your business? Or maybe you’ve got a funnel, but you’ve never formally written it down and shared it with your team? No problem - this one is especially for you!

My special guest today is Dr J.J. Peterson of StoryBrand and he’s simplifying how to create a simple, effective sales funnel that drives sales. If this has been on your proverbial to-do list for like, ever and you never seem to get it done, my friend, everything you need is just ahead as J.J. breaks it all down for us. Bottomline, it’s simpler than you think to take immediate action and hit your sales numbers this month.

Here’s how.

My all-star special guest today is Dr. J.J. Peterson and he’s simplifying how to create a simple, effective sales funnel.

We tackle and simplify all aspects of it, including:

Why every small business (big or small) needs to create a sales funnel and what stops most from doing it
What the 5 components to an effective sales funnel are, built the StoryBrand way:

Creating a one liner
Launching a simple website
Inviting people in with a lead generator
Crafting an email sales campaign
Crafting an email nurture campaign

How to create a one-liner that catches your prospective client’s attention and intrigues them to want more information and take action - there are 3 parts:

The problem
The solution
The results

What the 7-step Story Grid is and how it plays into your sales funnel and email campaigns

spoiler alert: you are NOT the hero of the story… your customers are

…and ultimately, I asked him what he means by “not using bowling balls in your email campaigns” - why so many do this and what’s better to help convert prospects into paying clients.

Oh man, this episode is definitely one of my favorite conversations so far this season… I’ve loved StoryBrand and followed their work for years now. J.J., Donald Miller, and the team are whip-smart, funny, kind, and they truly know their stuff when it comes to sales and marketing. So, grab your journal and a pen… we cover a lot of ground on this one and I know it’ll help you make a sales breakthrough instantly if you follow the steps.

Q: Are you ready to learn how to create a simple, effective sales funnel? If yes, this one is for you.

It’s time to #DoTheThing!

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Show notes available with all links mentioned here: https://www.thesimplifiers.com/posts/378-how-to-create-a-simple-effective-sales-funnel---with-dr-j-j-peterson-all-star

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