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Optimizing Shopify SEO: How to Use Surfer SEO to Boost Your Store’s Visibility (Part 5 of 5)

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Manage episode 498747531 series 3347766
Content provided by Crystal Waddell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Crystal Waddell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this final installment of the Shopify Series: From Strategy to Action, Crystal Waddell takes you inside one of her favorite tools—Surfer SEO—and shows you exactly how to use it to optimize your Shopify store pages for maximum visibility.

From product descriptions to collection pages, homepage copy, and blog posts, you’ll learn step-by-step strategies to integrate Surfer SEO into your workflow.

Crystal also shares pro tips, keyword research insights, and how to make your content Google-loved without guessing what works.

Key Takeaways:

  • Surfer SEO works beyond blog posts — it’s powerful for product pages, collection pages, and even your homepage or about page.
  • Collection pages can benefit from short but keyword-rich descriptions — as little as 50–100 words can make a difference.
  • Surfer’s real-time content score acts like a coach, showing you exactly how to optimize as you write.
  • Keyword research is essential before diving into content optimization.
  • Small businesses can compete with big brands using Surfer SEO’s structured guidance.

Episode Highlights:

  • "Surfer SEO is like having a coach in your corner while you write."
  • "Even a short paragraph using three to four suggested keywords can boost your visibility."
  • "Visibility is a skill—keep growing."

Listener Action Items:

  1. Identify a Shopify page you want to optimize—product, collection, homepage, or about page.
  2. Use Surfer SEO’s content editor to enter your target keyword and review competitor insights.
  3. Follow the keyword suggestions and structure prompts to raise your content score.
  4. Download Crystal’s $7 Surfer SEO Workbook for Shopify for templates, prompts, and tracking tools!
  5. Consider joining the

Text me your questions or comments!

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Support the show

Want to follow up on what you've heard? Search the podcast!
Join the SEO Squad
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

  continue reading

Chapters

1. Combined with the template approach , surfer can help small businesses (00:00:00)

2. Introduction to Surfer SEO (00:00:58)

3. Using Surfer SEO for Different Shopify Pages (00:01:43)

4. Step-by-Step Guide for Collection Pages (00:02:37)

5. Pro Tips and Workbook Offer (00:03:25)

6. Benefits of Surfer SEO (00:04:08)

7. Series Conclusion and Final Thoughts (00:04:20)

211 episodes

Artwork
iconShare
 
Manage episode 498747531 series 3347766
Content provided by Crystal Waddell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Crystal Waddell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this final installment of the Shopify Series: From Strategy to Action, Crystal Waddell takes you inside one of her favorite tools—Surfer SEO—and shows you exactly how to use it to optimize your Shopify store pages for maximum visibility.

From product descriptions to collection pages, homepage copy, and blog posts, you’ll learn step-by-step strategies to integrate Surfer SEO into your workflow.

Crystal also shares pro tips, keyword research insights, and how to make your content Google-loved without guessing what works.

Key Takeaways:

  • Surfer SEO works beyond blog posts — it’s powerful for product pages, collection pages, and even your homepage or about page.
  • Collection pages can benefit from short but keyword-rich descriptions — as little as 50–100 words can make a difference.
  • Surfer’s real-time content score acts like a coach, showing you exactly how to optimize as you write.
  • Keyword research is essential before diving into content optimization.
  • Small businesses can compete with big brands using Surfer SEO’s structured guidance.

Episode Highlights:

  • "Surfer SEO is like having a coach in your corner while you write."
  • "Even a short paragraph using three to four suggested keywords can boost your visibility."
  • "Visibility is a skill—keep growing."

Listener Action Items:

  1. Identify a Shopify page you want to optimize—product, collection, homepage, or about page.
  2. Use Surfer SEO’s content editor to enter your target keyword and review competitor insights.
  3. Follow the keyword suggestions and structure prompts to raise your content score.
  4. Download Crystal’s $7 Surfer SEO Workbook for Shopify for templates, prompts, and tracking tools!
  5. Consider joining the

Text me your questions or comments!

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Support the show

Want to follow up on what you've heard? Search the podcast!
Join the SEO Squad
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

  continue reading

Chapters

1. Combined with the template approach , surfer can help small businesses (00:00:00)

2. Introduction to Surfer SEO (00:00:58)

3. Using Surfer SEO for Different Shopify Pages (00:01:43)

4. Step-by-Step Guide for Collection Pages (00:02:37)

5. Pro Tips and Workbook Offer (00:03:25)

6. Benefits of Surfer SEO (00:04:08)

7. Series Conclusion and Final Thoughts (00:04:20)

211 episodes

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