Omni-Channel Marketing in 2025 with Raycheal Proctor

The Simple and Smart SEO Show

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7M ago 40:35

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In this episode of the Simple and Smart SEO Show, I sit down with marketing strategist and agency owner Raycheal Proctor from Unlimited Mixed Marketing.
We chat the transformative power of omni-channel marketing, discussing how different channels can work cohesively to elevate visibility and results.
Raycheal shares her journey from classical musician to marketing maven and offers invaluable advice on leveraging SEO, paid media, and account-based marketing to create efficient, holistic strategies.
Packed with real-life case studies and actionable tips, this episode is perfect for entrepreneurs and marketers looking to optimize their brand’s presence across platforms.

Key Takeaways:

The Power of Omni-Channel Marketing: Combining SEO with paid media and other channels leads to better results and long-term efficiency.
Targeted Approach Over Silos: A hyper-targeted, account-based strategy can eliminate digital noise and deliver measurable success.
Repurposing Content: Maximize content value by breaking it into smaller formats for blogs, emails, and more.
Continuous Learning and Adaptation: Stay updated with marketing trends and maintain flexibility to pivot strategies as needed.
Personalized Branding: Passive branding, like wearing branded apparel during webinars, can be a natural and effective marketing tool.

Memorable Quotes:

Raycheal Proctor: "The long-term gains from SEO should directly complement the short-term gains from paid media."
Crystal Waddell: "You gave us permission to define who we work with and create mutually beneficial relationships."
Raycheal Proctor: "Doing what you love in a way that brings joy and profit is always a win."

Listener Action Items:

Text me your questions or comments!

Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.

Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

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Chapters

1. the reason we chose to go out on our own, we all have a lot of reasons. (00:00:00)

2. Starting the Agency Journey (00:01:58)

3. Philosophy and Approach to Marketing (00:03:22)

4. Defining Omni Channel Marketing (00:04:37)

5. Importance of Omni Channel Marketing (00:05:23)

6. Case Study: Blog and YouTube Integration (00:07:11)

7. Challenges and Strategies in PPC (00:11:26)

8. Targeted Marketing and Account-Based Strategies (00:14:53)

9. Personal Branding and Passive Marketing (00:19:47)

10. SEO and Deion Sanders: A Unique Connection (00:20:53)

11. Transitioning SEO Knowledge to PPC (00:21:32)

12. Case Study: Retirement Homes Marketing (00:22:12)

13. Omnichannel Approach in Marketing (00:25:50)

14. Breaking Down Marketing Silos (00:27:49)

15. Tools and Platforms for Marketing (00:29:25)

16. Advice for Entrepreneurs on Omnichannel Marketing (00:30:28)

17. Repurposing Content Effectively (00:31:56)

18. Adapting to Market Shifts and Algorithm Changes (00:33:22)

19. Learning Multiple Marketing Channels (00:34:42)

20. Creating a Seamless Omnichannel Experience (00:37:24)

21. Final Thoughts and Contact Information (00:38:29)

211 episodes

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