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Episode 170 - Storytelling with Video

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Manage episode 513715544 series 2611357
Content provided by Scott Austin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Scott Austin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

10/15/25

Episode Summary

The host, Scott Austin, interviews filmmaker Jake Isham on how to use video as a storytelling tool for brands and e-commerce stores.
💡 Key Takeaways
Why video matters for e-commerce & brand building

  • Jake argues that video is one of the strongest ways to convey brand identity, build trust, and engage audiences — especially because good video content can attract attention in a crowded space.

What makes a video “great”

  • Uniqueness and visual hooks are crucial to grab attention.
  • Use storytelling over just listing specs — focus on the problem your product solves and the emotions around it.
  • Speak your customer’s language. Use their words when describing their pain points or needs.

Experimentation is key

  • You might not know up front which video concept will “stick,” so try multiple versions and see what resonates.

Practical advice for smaller brands / DIYers

  • Many small brands start using just their phone and free editing software.
  • Be realistic about the time investment needed for shooting, editing, and refining video work.
  • Distribute videos broadly: YouTube is emphasized (as the 2nd largest search engine) and has SEO benefits beyond just a video channel.

Show Links

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-170-storytelling-with-video

  continue reading

170 episodes

Artwork
iconShare
 
Manage episode 513715544 series 2611357
Content provided by Scott Austin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Scott Austin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

10/15/25

Episode Summary

The host, Scott Austin, interviews filmmaker Jake Isham on how to use video as a storytelling tool for brands and e-commerce stores.
💡 Key Takeaways
Why video matters for e-commerce & brand building

  • Jake argues that video is one of the strongest ways to convey brand identity, build trust, and engage audiences — especially because good video content can attract attention in a crowded space.

What makes a video “great”

  • Uniqueness and visual hooks are crucial to grab attention.
  • Use storytelling over just listing specs — focus on the problem your product solves and the emotions around it.
  • Speak your customer’s language. Use their words when describing their pain points or needs.

Experimentation is key

  • You might not know up front which video concept will “stick,” so try multiple versions and see what resonates.

Practical advice for smaller brands / DIYers

  • Many small brands start using just their phone and free editing software.
  • Be realistic about the time investment needed for shooting, editing, and refining video work.
  • Distribute videos broadly: YouTube is emphasized (as the 2nd largest search engine) and has SEO benefits beyond just a video channel.

Show Links

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-170-storytelling-with-video

  continue reading

170 episodes

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