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Episode 169 - Create Videos or Fail

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Manage episode 509470778 series 2611357
Content provided by Scott Austin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Scott Austin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

10/1/25

Episode Summary

The episode stresses that video content is essential for Shopify brands—without it, you risk being invisible. Guest Sonja from Partly Sunny Projects shows how authentic, consistent TikTok videos (often cross-posted to Instagram and YouTube Shorts) build brand identity and engagement.

Key points:

  • Video differentiates your brand when products are commoditized.
  • Consistency beats perfection—Sonja made thousands of trial videos before finding her rhythm.
  • Keep it simple—a phone and in-app editing are enough.
  • Focus on engagement and branding, not just hard sales or vanity metrics.

Takeaway: Start making videos now. Authenticity and persistence matter more than polish.

Show Links

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-169-create-videos-or-fail

  continue reading

169 episodes

Artwork
iconShare
 
Manage episode 509470778 series 2611357
Content provided by Scott Austin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Scott Austin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

10/1/25

Episode Summary

The episode stresses that video content is essential for Shopify brands—without it, you risk being invisible. Guest Sonja from Partly Sunny Projects shows how authentic, consistent TikTok videos (often cross-posted to Instagram and YouTube Shorts) build brand identity and engagement.

Key points:

  • Video differentiates your brand when products are commoditized.
  • Consistency beats perfection—Sonja made thousands of trial videos before finding her rhythm.
  • Keep it simple—a phone and in-app editing are enough.
  • Focus on engagement and branding, not just hard sales or vanity metrics.

Takeaway: Start making videos now. Authenticity and persistence matter more than polish.

Show Links

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-169-create-videos-or-fail

  continue reading

169 episodes

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