Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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How great sales people can become greater
MP3•Episode home
Manage episode 519246907 series 1141521
Content provided by The Shift Control Podcast and Shift Control. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Shift Control Podcast and Shift Control or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
I have noticed recently how businesses have become reliant on data to determine whether their business development efforts work or not - over-reliant maybe. The numbers, lead indicators or whatever the performance metric will tell you what is working on that campaign but what is there to tell you how well your 'brand' is performing overall in the minds of your potential or existing customers. Well executed outreach will generate meetings and begin sales cycles but doesn't impact the sentiment rating (my words...not sure if they're the right words but bear with me) - what the brand means to the customer or the way it makes them feel. It seems that data has become omnipotent in many marketing campaigns at the expense of creativity and experience. It goes back to the notion that marketing isn't an expense but an investment - advertising and sales aren't marketing they are "channels" of marketing. Other channels are available.
…
continue reading
170 episodes
MP3•Episode home
Manage episode 519246907 series 1141521
Content provided by The Shift Control Podcast and Shift Control. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Shift Control Podcast and Shift Control or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
I have noticed recently how businesses have become reliant on data to determine whether their business development efforts work or not - over-reliant maybe. The numbers, lead indicators or whatever the performance metric will tell you what is working on that campaign but what is there to tell you how well your 'brand' is performing overall in the minds of your potential or existing customers. Well executed outreach will generate meetings and begin sales cycles but doesn't impact the sentiment rating (my words...not sure if they're the right words but bear with me) - what the brand means to the customer or the way it makes them feel. It seems that data has become omnipotent in many marketing campaigns at the expense of creativity and experience. It goes back to the notion that marketing isn't an expense but an investment - advertising and sales aren't marketing they are "channels" of marketing. Other channels are available.
…
continue reading
170 episodes
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