Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by The Shift Control Podcast and Shift Control. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Shift Control Podcast and Shift Control or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

How great sales people can become greater

9:44
 
Share
 

Manage episode 519246907 series 1141521
Content provided by The Shift Control Podcast and Shift Control. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Shift Control Podcast and Shift Control or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
I have noticed recently how businesses have become reliant on data to determine whether their business development efforts work or not - over-reliant maybe. The numbers, lead indicators or whatever the performance metric will tell you what is working on that campaign but what is there to tell you how well your 'brand' is performing overall in the minds of your potential or existing customers. Well executed outreach will generate meetings and begin sales cycles but doesn't impact the sentiment rating (my words...not sure if they're the right words but bear with me) - what the brand means to the customer or the way it makes them feel. It seems that data has become omnipotent in many marketing campaigns at the expense of creativity and experience. It goes back to the notion that marketing isn't an expense but an investment - advertising and sales aren't marketing they are "channels" of marketing. Other channels are available.
  continue reading

170 episodes

Artwork
iconShare
 
Manage episode 519246907 series 1141521
Content provided by The Shift Control Podcast and Shift Control. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Shift Control Podcast and Shift Control or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
I have noticed recently how businesses have become reliant on data to determine whether their business development efforts work or not - over-reliant maybe. The numbers, lead indicators or whatever the performance metric will tell you what is working on that campaign but what is there to tell you how well your 'brand' is performing overall in the minds of your potential or existing customers. Well executed outreach will generate meetings and begin sales cycles but doesn't impact the sentiment rating (my words...not sure if they're the right words but bear with me) - what the brand means to the customer or the way it makes them feel. It seems that data has become omnipotent in many marketing campaigns at the expense of creativity and experience. It goes back to the notion that marketing isn't an expense but an investment - advertising and sales aren't marketing they are "channels" of marketing. Other channels are available.
  continue reading

170 episodes

ทุกตอน

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play