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🗞️ Publisher SEO Secrets & Editorial Strategy with Jaimie Clark (Wirecutter) & Christine Liang (NYT) | Episode #69

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Manage episode 288031638 series 2621139
Content provided by Jon Clark and Joe DeVita. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jon Clark and Joe DeVita or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

https://page2pod.com - Episode 69 of the Page 2 Podcast features a dynamic double-header with Jaimie Clark, Head of SEO at Wirecutter, and Christine Liang, Director of SEO at The New York Times. They dive into their unique journeys in SEO, transitioning from agency roles into influential positions within two major publishing brands.

Learn how they manage SEO strategy at massive scale, effectively collaborate with editorial teams, handle paywalls, and execute large-scale migrations.

🎯 In this episode:
• Career paths of Jaimie and Christine from agencies to publishing
• Strategic insights for publisher SEO
• How Wirecutter successfully migrated to NYT’s domain
• Tips for managing editorial SEO at scale
• Practical strategies for handling paywalls and gated content
• Challenges and opportunities in international SEO
• Essential tools and resources for SEO professionals
• Effective strategies for earning featured snippets and Google Discover visibility
• SEO communication and relationship-building advice
• Real-life experiences managing high-traffic sites

This episode provides essential insights into publisher SEO, perfect for digital marketers, SEO professionals, and anyone aiming to excel in SEO strategy and leadership.

👉 Subscribe to the Page 2 Podcast for more expert conversations and SEO insights!

Sponsored by Moving Traffic Media

Follow the Page 2 Podcast

Follow Jon Clark

  continue reading

99 episodes

Artwork
iconShare
 
Manage episode 288031638 series 2621139
Content provided by Jon Clark and Joe DeVita. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jon Clark and Joe DeVita or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

https://page2pod.com - Episode 69 of the Page 2 Podcast features a dynamic double-header with Jaimie Clark, Head of SEO at Wirecutter, and Christine Liang, Director of SEO at The New York Times. They dive into their unique journeys in SEO, transitioning from agency roles into influential positions within two major publishing brands.

Learn how they manage SEO strategy at massive scale, effectively collaborate with editorial teams, handle paywalls, and execute large-scale migrations.

🎯 In this episode:
• Career paths of Jaimie and Christine from agencies to publishing
• Strategic insights for publisher SEO
• How Wirecutter successfully migrated to NYT’s domain
• Tips for managing editorial SEO at scale
• Practical strategies for handling paywalls and gated content
• Challenges and opportunities in international SEO
• Essential tools and resources for SEO professionals
• Effective strategies for earning featured snippets and Google Discover visibility
• SEO communication and relationship-building advice
• Real-life experiences managing high-traffic sites

This episode provides essential insights into publisher SEO, perfect for digital marketers, SEO professionals, and anyone aiming to excel in SEO strategy and leadership.

👉 Subscribe to the Page 2 Podcast for more expert conversations and SEO insights!

Sponsored by Moving Traffic Media

Follow the Page 2 Podcast

Follow Jon Clark

  continue reading

99 episodes

All episodes

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