))
The Critical Importance of Focusing Your ICP w/ Dan Sperring (Founder, AlignICP)
Manage episode 478547871 series 3583953
Content provided by Hubspot and HubSpot Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Hubspot and HubSpot Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Companies with a very tightly defined ICP that is operationalized on the frontline spend 50% less on sales and marketing.
They have CAC payback periods that are 24% shorter than the mean, and those ICP customers have a 425% higher expansion rate in the first 12 months compared to those that are not.
Today Dan Sperring (Founder, AlignICP) explores how product success is often determined by specific use cases rather than customer demographics, and challenges the common startup approach of targeting broad markets too early.
Get our Database! Real Playbooks from Billion-Dollar Companies: https://clickhubspot.com/scienceofscaling
43 episodes
Share
