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Reinventing Go-To-Market: Calendly's President on the Art vs. Science of Sales
Manage episode 474768534 series 3402321
Your competitors are already using AI. Don't get left behind. Weekly strategies used by PE Backed and Publicly Traded Companies →https://hi.switchy.io/U6H7
In this episode, Ryan Staley and Shane Murphy-Reuter discuss the integration of AI in go-to-market strategies, exploring Shane's personal use of AI tools, the future of go-to-market processes, and the importance of balancing technology with emotional connection to customers. Shane emphasizes the need for go-to-market teams to return to their artistic roots while leveraging AI to automate operational tasks.
Chapters
00:00 Introduction to AI in Go-To-Market Strategies
01:17 Personal Use of AI by Leaders
06:41 The Future of Go-To-Market with AI
11:58 Balancing Technology and Customer Connection
513 episodes
Manage episode 474768534 series 3402321
Your competitors are already using AI. Don't get left behind. Weekly strategies used by PE Backed and Publicly Traded Companies →https://hi.switchy.io/U6H7
In this episode, Ryan Staley and Shane Murphy-Reuter discuss the integration of AI in go-to-market strategies, exploring Shane's personal use of AI tools, the future of go-to-market processes, and the importance of balancing technology with emotional connection to customers. Shane emphasizes the need for go-to-market teams to return to their artistic roots while leveraging AI to automate operational tasks.
Chapters
00:00 Introduction to AI in Go-To-Market Strategies
01:17 Personal Use of AI by Leaders
06:41 The Future of Go-To-Market with AI
11:58 Balancing Technology and Customer Connection
513 episodes
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