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In this value-packed episode, marketing expert Mark Newsome shares his journey from real estate note investing to becoming “Mr. Marketing,” helping small business owners and service providers grow through direct response and relationship-driven strategies.

Discover practical small business marketing strategies and learn how to grow your service-based business through relationship-driven outreach, optimized content, and low-cost visibility tactics.

About the Guest

Mark Newsome (aka) Mr. Marketing is a small business cash flow generation specialist. He specializes in helping non-franchised small business owners and service providers. Consistently generate an additional 25% in gross profits! Typically, within 90 days or less! Using low-cost, high-impact, non-traditional marketing strategies and tactics. Plus monetizing what they once considered dead or dramatically underutilized assets and or resources!

Key Takeaways

1. Lead with Service, Not Sales

2. Optimize Your Online Presence (Especially LinkedIn)

3. Leverage Small Opportunities for Big Impact

4. Use Benefit-Driven Content That Speaks to Pain Points

5. Know Your Customer’s Lifetime Value

6. Build and Own Your Email List

7. Use Upselling and Value Stacking

8. Focus on You-Oriented Messaging

9. Start Where You Are

Action Steps for New Business Owners

If you’re just starting out, Mark recommends:

1. Fix your online profile (especially on LinkedIn) to clearly communicate what you do, who you help, and the outcome you provide.
2. Create content or a lead magnet based on a common pain point in your industry—something useful, specific, and relevant.

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