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If you’ve ever sent a proposal and never heard back, you’re not alone. In this episode, we break down a real (but anonymized) proposal template to help you understand what might be going wrong and how to fix it.

You’ll learn how to use your discovery calls effectively, avoid vague language, and present a clear, compelling next step that leads to signed contracts—not silence.

This episode is ideal for freelance writers, agencies, and service providers looking to improve their client proposal process.

Key Takeaways:

1. Most Ghosted Proposals Aren’t Actually Your Fault
The majority of ghosting happens because of internal client issues, not your offer. Keep pitching consistently—it’s a numbers game.

2. Make the Proposal About Them, Not You
The best proposals reflect the client’s own words and goals. Use language from your discovery calls to show you’re aligned with their needs.

3. Keep the Proposal Short and Easy to Share
Proposals are often presented in 15-minute internal meetings. Use a concise, 5-slide proposal template that highlights only what matters most.

4. What to Include in a Client Proposal Template

• Credibility Statement (e.g., “Write RN – trusted healthcare content from nurse writers”)
• Client’s Goals stated clearly using their own phrasing
• Deliverables (e.g., four 800–1,000 word SEO-optimized articles)
• Bylines and Author Credentials to improve SEO and authority
• Project Timeline and Process (e.g., 10 business days for draft delivery)
• Next Steps (contract, onboarding form, optional kickoff call)

5. The Proposal is a Follow-Up, Not a First Impression
If the discovery call went well, the proposal simply confirms what was discussed.

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