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Ep 144: Don't be interesting - be useful, instead
Manage episode 471820176 series 3583632
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All those positioning statements, and all the proof and accreditation and what have you...
Who cares?
Your buyer certainly doesn't. Because people don't buy things that are interesting, they buy things that are useful and helpful.
So, you know, forget about trying to look interesting. Be helpful, instead.
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