This podcast episode, "How to Cold Call Without Fear," offers advice on transforming the B2B cold calling process to make it more effective and less difficult for both salespeople and prospects. It advocates for a shift from the traditional "numbers game" approach, which relies on scripts and volume, to a strategy based on building trust and genuine connection. The author, Wyn Nathan Davis, suggests several specific tips, such as being a helper rather than a pitcher, focusing on the initial conversation rather than the close, and using natural, unscripted language. Ultimately, the document asserts that treating prospects as individuals and prioritising qualification over high-pressure closing transforms cold calling into a productive relationship-building activity.

Read the full blog article here: https://thesalesexperts.com/how-to-cold-call/