This podcast episode is from a business article identifying the primary reasons why organisations fail to achieve their sales targets, asserting that internal systemic failures, rather than external factors, are usually responsible. The author outlines five critical areas for improvement, beginning with the necessity of a clear business plan to ensure alignment across departments. Key issues addressed include the absence of a proven, repeatable sales process, which introduces unpredictability, and the failure to build an organisation that is truly sales-focused, meaning all departments support revenue generation. Furthermore, the text stresses that lack of internal alignment between functions like production and accounting can destroy sales momentum, and it concludes by emphasising the importance of continuous training to maintain a high-performing sales force.

Read the full blog article: https://www.thesalesexperts.com/five-reasons-you-are-not-hitting-sales-targets/