In this episode of The SAFE Leader Podcast, Mark McBride-Wright sits down with Barry LaBov, two time Ernst and Young Entrepreneur of the Year, celebrated author, and founder of LaBov and Beyond. From unloading parcels at 3am and chasing dreams in a rock band to building a nationally recognised marketing and communications firm, Barry shares the resilience and creativity that shaped his journey. He opens up about the unexpected path that led him into entrepreneurship, the mistakes and lessons learned in growing a business, and how he continues to inspire people through his philosophy of differentiation.

Together, Mark and Barry explore the power of brand re-engineering, the vital role of engaging employees before customers, and the importance of storytelling in leadership. Barry reflects on what it takes to win hearts and minds, how technology like AR and VR can bring hidden innovation to life, and why resilience and authenticity remain underrated but essential traits for leaders. This conversation is packed with insights for anyone looking to build stronger teams, stronger brands, and a stronger sense of purpose in their work.