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How Tally bootstrapped to 60k MRR with a team of five

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Manage episode 485527462 series 1785732
Content provided by The SaaS Revolution Show and Alex Theuma. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The SaaS Revolution Show and Alex Theuma or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
This episode is a re-run of one of our top episodes from 2023. Host Alex Theuma is joined by Marie Martens, Co-Founder of Tally, who shares how the company bootstrapped to 60K MRR with a team of five. Marie shares: - The choice to bootstrap Tally. - Generational expectations for how to 'set yourself up for success' vs reality. - How Tally is positioned against its competition in the form building space. - The journey from idea to securing Tally's first users (including the little trick she used on ProductHunt). - Why Tally chose a freemium model. Guest links: Since this recording, Tally has scaled to $2M ARR - still with a team of five. You can follow the story on the Tally blog: https://blog.tally.so/we-crossed-2m-arr-with-a-bootstrapped-team-of-5/ LinkedIn: https://www.linkedin.com/in/mariemartens/ Website: https://tally.so/ Check out the other ways SaaStock is helping SaaS founders move their business forward: 🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland Book you tickets: https://saastock-europe.com/tickets/ 🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas Join the waitlist: https://saastock-usa.com/ 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)
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464 episodes

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Manage episode 485527462 series 1785732
Content provided by The SaaS Revolution Show and Alex Theuma. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The SaaS Revolution Show and Alex Theuma or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
This episode is a re-run of one of our top episodes from 2023. Host Alex Theuma is joined by Marie Martens, Co-Founder of Tally, who shares how the company bootstrapped to 60K MRR with a team of five. Marie shares: - The choice to bootstrap Tally. - Generational expectations for how to 'set yourself up for success' vs reality. - How Tally is positioned against its competition in the form building space. - The journey from idea to securing Tally's first users (including the little trick she used on ProductHunt). - Why Tally chose a freemium model. Guest links: Since this recording, Tally has scaled to $2M ARR - still with a team of five. You can follow the story on the Tally blog: https://blog.tally.so/we-crossed-2m-arr-with-a-bootstrapped-team-of-5/ LinkedIn: https://www.linkedin.com/in/mariemartens/ Website: https://tally.so/ Check out the other ways SaaStock is helping SaaS founders move their business forward: 🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland Book you tickets: https://saastock-europe.com/tickets/ 🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas Join the waitlist: https://saastock-usa.com/ 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)
  continue reading

464 episodes

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