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3 Personal Stories That Aren’t Cringe (But Book Calls Every Time)
Manage episode 496990501 series 2181720
🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover
Most founders avoid personal stories in content because they don’t want to overshare, sound fake, or feel like influencers. But here’s the truth: when told right, these stories are powerful trust-builders — and they can directly lead to booked business.
In this episode, Jack and Ryan break down three proven personal story templates that have led to real deals (for them and their clients). Plus, how to use these stories across your marketing: podcasts, social, video, and beyond.
📌 Jump In Here:
0:00 - Teaser
0:35 - Episode beginning
1:08 - Don’t be “likeable”, be relatable
3:21 - The first format for personal stories
6:01 - Being comfortable w/ some people not caring
9:06 - The “I used to be a ____” format
11:01 - Marketing is NOT natural
16:47 - “_____ changed my life” format
19:04 - Don’t forget the “call to action”
21:18 - Episode wrap-up
__________________________________________________
👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I
👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover
🎤 Podcast Links - https://linktr.ee/sullybop
▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/
📸 Instagram: https://www.instagram.com/sullybop/
▶️ Facebook: http://www.facebook.com/sullybop
200 episodes
Manage episode 496990501 series 2181720
🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover
Most founders avoid personal stories in content because they don’t want to overshare, sound fake, or feel like influencers. But here’s the truth: when told right, these stories are powerful trust-builders — and they can directly lead to booked business.
In this episode, Jack and Ryan break down three proven personal story templates that have led to real deals (for them and their clients). Plus, how to use these stories across your marketing: podcasts, social, video, and beyond.
📌 Jump In Here:
0:00 - Teaser
0:35 - Episode beginning
1:08 - Don’t be “likeable”, be relatable
3:21 - The first format for personal stories
6:01 - Being comfortable w/ some people not caring
9:06 - The “I used to be a ____” format
11:01 - Marketing is NOT natural
16:47 - “_____ changed my life” format
19:04 - Don’t forget the “call to action”
21:18 - Episode wrap-up
__________________________________________________
👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I
👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover
🎤 Podcast Links - https://linktr.ee/sullybop
▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/
📸 Instagram: https://www.instagram.com/sullybop/
▶️ Facebook: http://www.facebook.com/sullybop
200 episodes
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