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3 Personal Stories That Aren’t Cringe (But Book Calls Every Time)

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Manage episode 496990501 series 2181720
Content provided by Ryan R. Sullivan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ryan R. Sullivan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover

Most founders avoid personal stories in content because they don’t want to overshare, sound fake, or feel like influencers. But here’s the truth: when told right, these stories are powerful trust-builders — and they can directly lead to booked business.

In this episode, Jack and Ryan break down three proven personal story templates that have led to real deals (for them and their clients). Plus, how to use these stories across your marketing: podcasts, social, video, and beyond.

📌 Jump In Here:

0:00 - Teaser

0:35 - Episode beginning

1:08 - Don’t be “likeable”, be relatable

3:21 - The first format for personal stories

6:01 - Being comfortable w/ some people not caring

9:06 - The “I used to be a ____” format

11:01 - Marketing is NOT natural

16:47 - “_____ changed my life” format

19:04 - Don’t forget the “call to action”

21:18 - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

  continue reading

200 episodes

Artwork
iconShare
 
Manage episode 496990501 series 2181720
Content provided by Ryan R. Sullivan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ryan R. Sullivan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover

Most founders avoid personal stories in content because they don’t want to overshare, sound fake, or feel like influencers. But here’s the truth: when told right, these stories are powerful trust-builders — and they can directly lead to booked business.

In this episode, Jack and Ryan break down three proven personal story templates that have led to real deals (for them and their clients). Plus, how to use these stories across your marketing: podcasts, social, video, and beyond.

📌 Jump In Here:

0:00 - Teaser

0:35 - Episode beginning

1:08 - Don’t be “likeable”, be relatable

3:21 - The first format for personal stories

6:01 - Being comfortable w/ some people not caring

9:06 - The “I used to be a ____” format

11:01 - Marketing is NOT natural

16:47 - “_____ changed my life” format

19:04 - Don’t forget the “call to action”

21:18 - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

  continue reading

200 episodes

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