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Showmanship in Business: The Lost Book That Changed How I Launch Everything | #Marketing - Ep. 55

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Manage episode 496056430 series 1927299
Content provided by Russell Brunson and Russell Brunson | YAP Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Russell Brunson and Russell Brunson | YAP Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of The Russell Brunson Show, I dive into one of my favorite lost books of marketing: Showmanship in Business by Kenneth Goode and Zenon Kaufman. It’s out of print, almost impossible to find, and yet it’s filled with some of the most powerful principles I’ve ever studied when it comes to getting attention and making your message stick.

This book was endorsed by Dale Carnegie and breaks down how to turn your product, offer, or brand into something truly memorable. I walk through the four pillars the authors teach, and how I’ve used these exact ideas in my own business to boost show-up rates, get people to share what I’m doing, and create real moments that matter.

Key Highlights:

  • The four pillars of business showmanship: Attract, Emphasize, Emotionalize, and Create Action

  • How Tim Shields created theatrical experiences to sell photography training online

  • The story of my “Dan Kennedy pilgrimage” and why it changed everything for one of our webinars

  • Why a good message alone isn’t enough… You need a performance around it

  • How adding intention and drama can 10x the impact of your marketing, even without a big budget

This book is a reminder that people don’t just buy offers, they buy experiences. The best marketers aren’t just teachers… They're performers. And when you wrap your content in a little showmanship, everything changes. If you’ve ever felt like your message is getting lost in the noise, this episode will show you how to make it unforgettable.
Get Russell's book notes here: ⁠⁠⁠http://russellbrunson.com/notes

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Special thanks to our sponsors:

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

806 episodes

Artwork
iconShare
 
Manage episode 496056430 series 1927299
Content provided by Russell Brunson and Russell Brunson | YAP Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Russell Brunson and Russell Brunson | YAP Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of The Russell Brunson Show, I dive into one of my favorite lost books of marketing: Showmanship in Business by Kenneth Goode and Zenon Kaufman. It’s out of print, almost impossible to find, and yet it’s filled with some of the most powerful principles I’ve ever studied when it comes to getting attention and making your message stick.

This book was endorsed by Dale Carnegie and breaks down how to turn your product, offer, or brand into something truly memorable. I walk through the four pillars the authors teach, and how I’ve used these exact ideas in my own business to boost show-up rates, get people to share what I’m doing, and create real moments that matter.

Key Highlights:

  • The four pillars of business showmanship: Attract, Emphasize, Emotionalize, and Create Action

  • How Tim Shields created theatrical experiences to sell photography training online

  • The story of my “Dan Kennedy pilgrimage” and why it changed everything for one of our webinars

  • Why a good message alone isn’t enough… You need a performance around it

  • How adding intention and drama can 10x the impact of your marketing, even without a big budget

This book is a reminder that people don’t just buy offers, they buy experiences. The best marketers aren’t just teachers… They're performers. And when you wrap your content in a little showmanship, everything changes. If you’ve ever felt like your message is getting lost in the noise, this episode will show you how to make it unforgettable.
Get Russell's book notes here: ⁠⁠⁠http://russellbrunson.com/notes

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Special thanks to our sponsors:

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

806 episodes

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