Welcome to The Russell Brunson Show, a podcast that breaks free from the marketing "box" to explore the ideas, strategies, and stories shaping success in business and life. Building on the foundation of the Marketing Secrets Podcast, this new evolution dives into Russell’s passions and expertise beyond just marketing. In each episode, Russell shares insights on marketing, selling, personal development, and the lessons he’s learned from studying some of the most important figures in history. ...
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Dotcomsecrets Podcasts

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Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers
Russell Brunson
Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless book from the $100M entrepreneur and co-founder of the software company ClickFunnels.
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Marketing Lessons From a $150,000 First Edition “Book of Mormon” | #Marketing - Ep. 75
11:20
11:20
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11:20In this episode of The Russell Brunson Show, I take you inside the vault to share the story behind the very first book in my rare book collection… A first edition Book of Mormon. I paid $150,000 for it, but for me, the value goes way beyond money. This was the book that started my obsession with collecting, but even more than that, it taught me a f…
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Clipping Secrets: The New Side Hustle That’s Blowing Up As We Speak | #Marketing - Ep. 74
28:44
28:44
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28:44In this episode of The Russell Brunson Show, I sit down with Emrah Bayraktar, one of the top experts in the emerging world of clipping, and we unpack a business model that's blowing up right now… Clipping! Whether you’re looking for a simple way to make money online with zero ad spend… or you’re an offer owner wanting more traffic, more exposure, a…
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Andrew Carnegie: How One of the Richest Men in History Viewed Wealth and Legacy | #Success - Ep. 73
12:39
12:39
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12:39In this episode of The Russell Brunson Show, I take you inside my collection to talk about one of the most influential men in history… Andrew Carnegie. At one time, he was the richest man in the world, and his ideas shaped generations of entrepreneurs and thinkers, including Napoleon Hill. I share some rare books and artifacts from Carnegie, includ…
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How To Turn Your Framework Into an Irresistible Offer With Offerlab | #Marketing - Ep. 72
28:48
28:48
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28:48In this episode of The Russell Brunson Show, it’s the third and final Offer Lab session where I walk you through the piece that ties everything together: becoming an offer creator. If you’ve ever thought you didn’t have anything to sell, or worried that creating an offer was too complicated, this presentation will show you how simple it really is. …
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Four Ways To Make Money With OfferLab Without Relying On Ads | #Marketing - Ep. 71
35:05
35:05
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35:05In this episode of The Russell Brunson Show, I’m sharing my second OfferLab session where I break down the four super simple and easy ways to make money on the platform. If you feel overwhelmed by all the possibilities, this will simplify everything. I walk through the core plays I use, why they work, and how to set them up fast so you can start ea…
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The Overlooked “Old Way” to Sell That OfferLab Brings Back! | #Sales - Ep. 70
37:28
37:28
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37:28In this episode of The Russell Brunson Show, I take you back to the beginning — before Facebook ads, before TikTok, before algorithms controlled everything. I share how we grew businesses in the early days, and how those same principles helped ClickFunnels scale to $10 million before we ever ran a single paid ad. This is the foundation behind Offer…
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Discovering Laws of Success From The Book That Inspired Napoleon Hill | #Success - Ep. 69
15:44
15:44
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15:44In this vault episode of The Russell Brunson Show, I share one of the rarest book sets I’ve ever purchased: Allen’s Working Plan, written by Irving Allen nearly a decade before Napoleon Hill published The Law of Success. This ten-volume set was sold through direct mail in the early 1900’s, and it gives us a fascinating look at what business leaders…
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Secrets of Autosuggestion: Emile Coué’s Thoughts on Reprogramming Your Mind | #Success - Ep. 68
11:16
11:16
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11:16In this vault episode of The Russell Brunson Show, I pull out a rare book from Emile Coué, the man who pioneered the idea of autosuggestion. Long before Napoleon Hill and other New Thought leaders, Coué was teaching how to reprogram the subconscious mind, and the same principles still drive personal growth and persuasion today. I’ll walk you throug…
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Offer Lab: Why Collaboration Beats Competition in Online Business | #Sales - Ep. 67
19:08
19:08
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19:08In this second ‘episode’ of the Offer Lab pre-launch series, I’m opening up about the real reason we created this platform. A year ago, I was burned out, frustrated, and honestly ready to walk away from serving this community. Competition had replaced collaboration, costs were skyrocketing, and entrepreneurship had started to feel lonely again. But…
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Offer Lab: The New Way to Make Money Online (That’s Actually Fun Again!) | #Sales - Ep. 66
21:41
21:41
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21:41In this episode of The Russell Brunson Show, I’m pulling back the curtain on something brand new that I believe represents the future of selling online: Offer Lab!!! Over the last 25 years, we’ve seen wave after wave of breakthroughs… funnels, Facebook ads, influencer marketing, TikTok shops… But now we’re hitting a point where entrepreneurship fee…
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Building a Brand Bigger Than Yourself: Bridget James Ling on Movement Marketing | #Marketing - Ep. 65
34:34
34:34
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34:34Bridget James Ling has built something incredible in just a few short years. She went from quitting her job in 2020, flying to Costa Rica, and barely affording a Funnel Hacking Live ticket… to leading Freedom Queen, a movement that now fills events with hundreds of women entrepreneurs. In this episode of The Russell Brunson Show, she walks through …
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Keaton "The Muscle" Hoskins Reveals the Mindset Behind His Biggest Wins | #Success - Ep. 64
37:08
37:08
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37:08In this episode of The Russell Brunson Show, I sit down with my good friend Keaton "The Muscle" Hoskins. You probably know him from Diesel Brothers or social media, but what I love most is the way he approaches life, business, and family. Keaton has built, bought, and scaled companies across different industries, but behind all the big wins is a st…
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Little Marketing Tweaks and Shifts That Could Unlock Big Wins | #Marketing - Ep. 63
51:22
51:22
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51:22In this episode of The Russell Brunson Show, I dive back into another One Funnel Away Q&A where I answer questions from entrepreneurs who are in the trenches, building and testing funnels in real time. I love these sessions because they show me exactly where people are stuck, and I get to share the frameworks and stories that have worked for me ove…
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What Orison Swett Marden and Success Magazine Can Teach About Perseverance | #Success - Ep. 62
19:26
19:26
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19:26In this episode of The Russell Brunson Show, I dive into one of the rarest treasures in my collection… The very first issue of Success Magazine from December 1897! And the coolest thing is that the story behind this is insanely inspiring! This was more than just a magazine. It marked the beginning of the personal development movement in America. It…
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When Your Ceiling Becomes Your Floor: The Hero’s Journey to Your Next Level | #Success - Ep. 61
17:07
17:07
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17:07In this episode of The Russell Brunson Show, I’m taking you back to the old-school “marketing in the car” days - recording behind the wheel on my way to a Prime Mover event here in Boise. Before I get into business, I share a recent family adventure - an Alaskan cruise to celebrate my parents’ 50th anniversary - and a surprising rabbit hole I fell …
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The Questions Entrepreneurs Ask Me Most (And My Exact Answers) | #Marketing - Ep. 60
1:00:33
1:00:33
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1:00:33In this episode of The Russell Brunson Show, I host a live Q&A with the One Funnel Away and Prime Mover communities, and we dive deep into some of the biggest marketing challenges entrepreneurs face. People brought me real, in-the-trenches questions about how to get more traffic to their webinars, what to do when a replay isn’t converting, and how …
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Dissecting The Book of Life Ad Copy and Magalogue Framework by Robert Collier | #Marketing - Ep. 59
16:46
16:46
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16:46In this episode of The Russell Brunson Show, I share one of the coolest pieces in my collection, an original 1925 signed set of The Book of Life by Robert Collier, and the magalogue (Magazine + Catalogue) ad that sold it. Robert Collier wasn’t just an incredible author in the personal development world; he was also one of the best direct response a…
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Sam Parr Reveals How He Grew The Hustle And Why You Shouldn’t Take Outside Funding | #Marketing - Ep. 58
58:24
58:24
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58:24In this episode of The Russell Brunson Show, I sit down with Sam Parr, founder of The Hustle, My First Million, and Hampton, to break down how he built and sold one of the biggest email-based media companies in the country. Sam shares how he grew The Hustle by writing viral blog posts on Reddit and converting that traffic into email subscribers, wh…
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The Subconscious Mind in Business: This Book Changed How I Work Forever | #Success - Ep. 57
13:47
13:47
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13:47In this episode of The Russell Brunson Show, I dive into a rare book I picked up for $75 called The Subconscious Mind in Business by Robert Updegraff… The same author as Obvious Adams. It instantly became one of my favorites. The book hit me at the perfect time… Right after I tore both my biceps and literally couldn’t work. Turns out, not working m…
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Curiosity, Copy, and Fast Execution: Marketing Lessons from Tai Lopez | #Marketing - Ep. 56
1:00:53
1:00:53
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1:00:53In this episode of The Russell Brunson Show, I sit down with Tai Lopez… Someone I’ve watched, learned from, and admired from a marketing and sales perspective for years. We go deep into the mechanics of success, from how to model winning frameworks, to why curiosity is the overlooked engine behind big breakthroughs. We talk about what it really tak…
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Showmanship in Business: The Lost Book That Changed How I Launch Everything | #Marketing - Ep. 55
15:34
15:34
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15:34In this episode of The Russell Brunson Show, I dive into one of my favorite lost books of marketing: Showmanship in Business by Kenneth Goode and Zenon Kaufman. It’s out of print, almost impossible to find, and yet it’s filled with some of the most powerful principles I’ve ever studied when it comes to getting attention and making your message stic…
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Building a Business That Doesn’t Need You: Lessons from Tommy Mello | #Success - Ep. 54
54:31
54:31
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54:31In this episode of The Russell Brunson Show, I sit down with Tommy Mello, the owner of A1 Garage Door Service, and we unpack how he built one of the most successful service businesses in the country. We get into the nuts and bolts of how Tommy went from $50K in debt to running a company that does over $200 million a year and has 850+ employees. And…
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The Coaching Framework That Built ClickFunnels (And How to Build Yours) | #Success - Ep. 53
34:47
34:47
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34:47In this episode of The Russell Brunson Show, I’m sharing a live presentation I gave at one of the biggest virtual events in Spain… Where I broke down the exact steps I took to become a coach, attract dream clients, and build a multi-million dollar business using frameworks. If you’re a coach (or want to be), this is a crash course in how to go from…
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Inside My Car: What I’m Rethinking About Productivity, Offers, and Purpose | #Success - Ep. 52
25:26
25:26
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25:26In this episode of The Russell Brunson Show I’m back in the car… Just like the old days! I’m sharing what’s been happening behind the scenes at ClickFunnels, Secrets of Success, and my personal life. We’re in a challenging season, but in the best way possible. I’ll walk you through the funnel testing process we’re deep in right now, the real reason…
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Truthful Advertising: Napoleon Hill’s Secret Strategies That Still Work 100 Years Later | #Marketing - Ep 51
15:21
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15:21In this episode of The Russell Brunson Show, I share something I still can’t believe I own… The only known copy of a 1917 advertising course written and taught by Napoleon Hill himself, 20 years before he wrote Think and Grow Rich! This is more than just a cool collectible. It’s the missing link that explains how Napoleon Hill became one of the mos…
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