Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Content provided by Ross Simmonds. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ross Simmonds or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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Behind the Scenes with Ross: A Big New Chapter
Manage episode 481800686 series 3524497
Content provided by Ross Simmonds. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ross Simmonds or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of Create Like The Greats, Ross Simmonds shares a personal journal-style update on his business journey and a major new strategic partnership. Ross walks listeners through the evolution of his brand Foundation Marketing, a newly formed alliance with education-sector marketing leader Carnegie, and the power of delivering value in every room you enter. This episode delivers insight into the journey from humble beginnings to significant success and highlights the long-term impact of authentic relationship-building, content creation, and value-driven partnerships.
Key Takeaways and Insights:
A Major Partnership Announcement
Ross announces the new partnership between Foundation Marketing and Carnegie
The Power of Speaking & Connection
Importance of showing up with value in every room
The origin story of how opportunities arise from consistent effort and public speaking
Ross’s Content Creation Journey
Ross’s early days blogging in his basement with little money (and lots of instant coffee)
Turning point: speaking invitation to Miami from a reader
Lesson: "You can live anywhere in the world, create content, and reach people globally"
About the Carnegie Partnership
Announcement revisited: Foundation + Carnegie collaboration to serve higher education clients
Carnegie’s strength: deep experience with higher ed digital marketing
Foundation’s traditional focus: B2B and SaaS, now expanding into higher ed
Early wins and the rewarding nature of impacting students’ journeys
How the Partnership Came to Be: Storytime
Carnegie first approached Ross via a DM inviting him to speak at their Orlando event
Ross’s mindset: treat the audience with full value even though it wasn't his target industry
Result: strong impact, positive reception, and future opportunity
Round Two: The Follow-Up Years Later
Ross’s wife encourages follow-up; he DMs Carnegie again
They invite him to speak a second time
Second session’s topic: content as a competitive edge, SEO as a moat
Deeper engagement: internal training, workshops at Carnegie
The Partnership Comes to Life
The relationship matures into a formal partnership
Foundation and Carnegie now jointly create content for higher ed institutions
Goal: drive meaningful, measurable results in the education space
Collaboration Vs. Scarcity
Business lesson: “If you want to go fast, go alone. If you want to go far, go together.”
Value of partnering with aligned people and organizations
Nuggets of wisdom from Ross’s grandmother: “There’s enough for everyone to eat”
Encouragement for listeners to seek partnerships that drive both impact and personal alignment
Resources & Tools:
🔗Carnegie and Foundation Partnership
— 👋🏾 Let's stay connected —
╰ Subscribe to my channel: @RossSimmondsTV
╰ Instagram: @thecoolestcool
╰ Twitter / X: @thecoolestcool
╰ LinkedIn: linkedin.com/in/rosssimmonds
127 episodes
Share
Manage episode 481800686 series 3524497
Content provided by Ross Simmonds. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ross Simmonds or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of Create Like The Greats, Ross Simmonds shares a personal journal-style update on his business journey and a major new strategic partnership. Ross walks listeners through the evolution of his brand Foundation Marketing, a newly formed alliance with education-sector marketing leader Carnegie, and the power of delivering value in every room you enter. This episode delivers insight into the journey from humble beginnings to significant success and highlights the long-term impact of authentic relationship-building, content creation, and value-driven partnerships.
Key Takeaways and Insights:
A Major Partnership Announcement
Ross announces the new partnership between Foundation Marketing and Carnegie
The Power of Speaking & Connection
Importance of showing up with value in every room
The origin story of how opportunities arise from consistent effort and public speaking
Ross’s Content Creation Journey
Ross’s early days blogging in his basement with little money (and lots of instant coffee)
Turning point: speaking invitation to Miami from a reader
Lesson: "You can live anywhere in the world, create content, and reach people globally"
About the Carnegie Partnership
Announcement revisited: Foundation + Carnegie collaboration to serve higher education clients
Carnegie’s strength: deep experience with higher ed digital marketing
Foundation’s traditional focus: B2B and SaaS, now expanding into higher ed
Early wins and the rewarding nature of impacting students’ journeys
How the Partnership Came to Be: Storytime
Carnegie first approached Ross via a DM inviting him to speak at their Orlando event
Ross’s mindset: treat the audience with full value even though it wasn't his target industry
Result: strong impact, positive reception, and future opportunity
Round Two: The Follow-Up Years Later
Ross’s wife encourages follow-up; he DMs Carnegie again
They invite him to speak a second time
Second session’s topic: content as a competitive edge, SEO as a moat
Deeper engagement: internal training, workshops at Carnegie
The Partnership Comes to Life
The relationship matures into a formal partnership
Foundation and Carnegie now jointly create content for higher ed institutions
Goal: drive meaningful, measurable results in the education space
Collaboration Vs. Scarcity
Business lesson: “If you want to go fast, go alone. If you want to go far, go together.”
Value of partnering with aligned people and organizations
Nuggets of wisdom from Ross’s grandmother: “There’s enough for everyone to eat”
Encouragement for listeners to seek partnerships that drive both impact and personal alignment
Resources & Tools:
🔗Carnegie and Foundation Partnership
— 👋🏾 Let's stay connected —
╰ Subscribe to my channel: @RossSimmondsTV
╰ Instagram: @thecoolestcool
╰ Twitter / X: @thecoolestcool
╰ LinkedIn: linkedin.com/in/rosssimmonds
127 episodes
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Similar to The Ross Simmonds Show
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Where startup founders raise millions and listeners can invest. Host Josh Muccio takes listeners behind closed-doors and into the room where deals are made. Part of the Vox Media Podcast Network.
…
continue reading
The Self-Employed Life Podcast (formerly Creative Warriors) provides business and personal development strategies for self-employed business owners that create sustainable success. A community of self-employed and small business owners, entrepreneurs, innovators and ambitious individuals that need creative solutions in business. Being self-employed and a business Warrior is a mindset, a spirit and a challenge. We need a different way of doing business. This is business with a soul. We discus ...
…
continue reading
Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to The Foundr Podcast with Nathan Chan. About the show: For over a decade, The Foundr Podcast with Nathan Chan has been a leading entrepreneurship podcast for open-book conversations with, by, and for founders. Whether you're starting, building, or dreaming about your business, The Foundr Podcast is where you can access experienced founders who've been in your shoes to learn th ...
…
continue reading
Behind every successful business, there’s a story you don’t hear—the sleepless nights, the moments of doubt, and the determination to keep going when everything feels impossible. That’s what Unbreakable Business is all about. Join host Akua Konadu each week as she sits down with entrepreneurs who share the raw, real side of their journey—the roadblocks they faced, the challenges they overcame, and the stories that don’t make the highlight reel, but the the ones that matters the most. If you’ ...
…
continue reading
Stephan Piscano founder of The Real Estate Networking Group the largest real estate group online interviews experts in real estate, finance, sports, motivation and more as we use common sense concepts to give investors insights on financial markets and have a lot of fun talking sports, politics and business motivation as well!
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continue reading
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Go offline with the Player FM app!
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