Best Ross Simmonds Podcasts (2025)

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RSS 19: Reddit Marketing: How to Drive Traffic & Win LLM Search (2025–2026) 19:52

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3h ago19:52

19:52

In this episode of The Ross Simmonds Show, Ross dives deep into why Reddit has emerged as the most powerful organic marketing platform heading into 2025. From transforming million-dollar buying decisions to influencing AI language models like ChatGPT and Google's AI Overviews, Reddit isn't just a content site — it's a market-shaping force. Ross unp…

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GEO vs. SEO: Ross Simmonds on Owning Channels, Diversifying Traffic, and Shaping LLM Results 18:17

26d ago18:17

18:17

Ross Simmonds breaks down how AI overviews and LLMs are changing search—and what small businesses can do to keep winning. We dig into why brand and owned channels matter more than ever, how to diversify beyond Google, which third-party domains LLMs love to cite, and a simple focus formula for content distribution. Key Takeaways The SERP is shifting…

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How to Streamline Your Podcast Workflow with Rich Brooks 19:21

29m ago19:21

19:21

After 600 episodes of interviewing digital marketing experts, I've learned a thing or two about efficiency and workflow. What started as a solo endeavor has evolved into a streamlined workflow that leverages AI, remote production teams, internal teams, and a not-so-virtual assistant—from guest vetting to social media promotion. Whether you're think…

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Unlocking Hidden Profit: Jamie Trull on Optimizing Your Business for Life and Financial Freedom 17:24

2h ago17:24

17:24

In this episode of the Simple and Smart SEO Show, Crystal Waddell (me!) sits down with Jamie Trull for part 2 of our interview to dive deep into the concept of Hidden Profit. Jamie shares her journey of shifting focus from revenue to freedom, explaining how small optimizations can lead to big financial wins. They discuss the importance of aligning …

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B2B Trust Crisis & AI's Impact with Katie Martell 54:39

4d ago54:39

54:39

Let's be honest, it's getting harder to be heard, so how can B2B marketers connect with buyers anymore? If you're asking yourself this question, come hang out with us for session featuring the one and only 💥 Katie Martell. Katie is an "unapologetic marketing truth-teller" who isn't afraid to say what we're all thinking. We'll be getting real about …

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RSS 18: How AI Is Changing Buyer Behavior (And How to Respond) 17:39

1h ago17:39

17:39

In this episode of The Ross Simmonds Show, Ross breaks down how artificial intelligence is fundamentally changing the way consumers discover, evaluate, and choose products or services. Traditional SEO strategies and marketing funnels are no longer as effective in a world where AI platforms like ChatGPT, Claude, Gemini, and TikTok summaries serve as…

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What Working NOW in Paid Social with Karen Nelson 29:05

37m ago29:05

29:05

If you've been feeling overwhelmed by the constant changes in Facebook and Pinterest advertising, you're not alone. Between iOS updates killing our targeting superpowers and algorithms that seem to change faster than a toddler's mood, it's enough to make any marketer want to throw in the towel. But here's the thing: while the platforms have evolved…

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Profit, Pricing & the Power of SEO: A Conversation with Jamie Trull (Part 1) 28:47

1d ago28:47

28:47

Today I welcome financial educator and profit strategist Jamie Trull. We talk about the transformative power of understanding business finances, pricing strategies, and how SEO can drive real results. From doubling prices overnight to lowering ad spend through smarter targeting, Jamie shares tangible strategies and inspirational insights. Plus, a s…

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11 Unfiltered Truths That Will Change How You See Adtech w/Philip Mahler 27:11

11d ago27:11

27:11

Forget the best practices. Here are 11 real-world truths about scaling adtech today. Join us for a session with Philip Mahler 🔥 Mahler, CMO at Eskimi, as he condenses three years of hard work in adtech into one practical session. Philip will share triumphs and tribulations, and challenge the conventional wisdom of today; from the surprising power o…

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RSS 17: Redefining Modern Leadership and HR with Craig Samson 44:22

5d ago44:22

44:22

In this episode of The Ross Simmonds Show, Ross talks with Craig Samson, founder of Gran Sasso HR Solutions, about modern leadership, people strategy, and rebuilding organizational culture. Craig shares practical frameworks for leading with vulnerability, building high-performing teams, and evolving HR from a support function into a strategic drive…

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AI Search Meets Jobs To Be Done: Discoverability > SEO with Heather Physioc (Part 2) 17:17

9d ago17:17

17:17

In this powerful continuation of the conversation with Heather Physioc, we explore how AI is reshaping the SEO landscape and why human-centered strategy still matters. Heather shares her framework for applying "Jobs to Be Done" thinking in SEO, especially for small businesses and creators. From empathy maps to AI content sourcing, this episode is a…

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In an AI World The Human Touch Becomes a Competitive Advantage with Jay Baer 34:46

13d ago34:46

34:46

AI is everywhere - and soon every business will have access to the same tools. What will set you apart is the human touch. Jay Baer shares why adding back small, meaningful moments of connection can become your strongest competitive advantage in a world where AI is just table stakes. https://www.theagentsofchange.com/598 Need help with your brandin…

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Alasco's Shift to Inbound: 70% Closed-Won Revenue in 1 Year 50:26

18d ago50:26

50:26

Join us for a conversation with Monica Dinu, VP Growth & Marketing at Alasco. In just one year, Monica spearheaded a monumental shift in Alasco's go-to-market strategy, transforming their go-to-market strategy from an outbound approach to predominantly inbound. The result? 70% of Alasco's closed-won revenue now comes from inbound channels. You'll g…

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RSS 16: The Death of Work-Life Balance: My Journey 27:58

10d ago27:58

27:58

In this episode of The Ross Simmonds Show, Ross dives deep into the real cost of high performance and ambition. From managing two companies and global speaking engagements to parenting with intention, Ross offers a transparent look at his life and how he approaches productivity, sacrifice, and sustainability — not through the lens of balance, but t…

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Beyond Google: Redefining SEO in LLMs and an AI-First World with Heather Physioc of VML (Part 1) 17:38

12d ago17:38

17:38

In this episode of The Simple and Smart SEO Show, host Crystal Waddell welcomes Heather Physioc, Chief Discoverability Officer at VML, for a deep dive into the evolving world of search and digital strategy. Heather shares her insights on why Google isn't the only search engine that matters, how AI is reshaping the search journey, and why content ne…

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Local SEO Secrets: Google Business Profile with Greg Gifford 41:25

13d ago41:25

41:25

Most small business owners treat their Google Business Profile like it's some afterthought—maybe they fill out the name and address and call it good. But here's the thing: your Google Business Profile is basically the homepage of your business online. It's often the first impression potential customers get, and it's your ticket to showing up in tho…

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B2B Creators & Revenue Generation with David Walsh 57:52

25d ago57:52

57:52

Join us for another episode of Attributed. We’ll be talking about the ever-evolving role that B2B creators play in driving revenue. LinkedIn was not built for creators in the first place, but now a lot of people have a voice on this platform that people enjoy listening to! During this conversation, we will meet with David Walsh, co-founder of Limel…

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RSS 15: Scaling Influence: From Creator to Industry Leader 22:46

17d ago22:46

22:46

In this episode of The Ross Simmonds Show, Ross explores the journey from content creator to respected industry leader. He breaks down what it really takes to shift from getting attention online to earning recognition and influence in your niche. If you're focused on building long-term authority, leading important conversations, and creating real i…

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126 AI Account Based Marketing 28:22

19d ago28:22

28:22

Sam and Steve discuss the practical applications of AI in modern sales and marketing. Steve explains his process for using Gemini's Deep Research feature to generate detailed company reports, condensed infographics, and audio summaries for effective account-based marketing. Sam shares his techniques for leveraging AI to create personalized connecti…

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Psychology Hacks for Better Marketing with Richard Shotton 32:04

21d ago32:04

32:04

Your customers aren't making decisions the way you think they are. They're not carefully weighing pros and cons or conducting rational cost-benefit analyses. Instead, they're relying on mental shortcuts—psychological triggers that happen so fast they don't even realize it's happening. Richard Shotton has spent over two decades studying these invisi…

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What B2B Brand Awareness Is & Isn't (and Can & Can't) with Liam Moroney 53:48

1M ago53:48

53:48

Let's be honest, there’s a lot of confusion surrounding brand awareness in B2B marketing. If you're tired of the confusion, this one's for you. Join Liam Moroney, CEO of Storybook, and our own Steffen Hedebrandt for a straight-talking session to finally set the record straight. They'll cut through the jargon to show you how a strong brand does more…

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RSS 14: Building Brands, Building Balance: Brayden Young on Disrupting B2B with Real Conversations 52:13

24d ago52:13

52:13

In this episode of The Ross Simmonds Show, Ross sits down with Brayden Young, co-founder & CEO of Slash Experts and original co-founder of Sendoso, to break down what it takes to cut through the noise in B2B sales and marketing. Brayden reflects on his entrepreneurial journey, the evolution of go-to-market strategies for 2025 and beyond, and how AI…

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Digital PR Strategies That Actually Work with Vince Nero 33:43

1M ago33:43

33:43

You know that feeling when you hear "link building" and immediately think of sketchy tactics that'll get your site penalized? Yeah, me too. But here's the thing—while the spammy guest posting networks got nuked by Google's helpful content updates, the smart marketers pivoted to something way more sustainable: digital PR. My guest today, Vince Nero …

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Content Creation to Content Distribution: Ross Simmonds on Scaling Your Reach (Part 1) 20:57

1M ago20:57

20:57

In this episode of the Simple and Smart SEO Show, host Crystal Waddell sits down with Ross Simmonds — founder of Foundation Marketing and distribution.ai, keynote speaker at Brighton SEO, and passionate content strategist. Ross shares how he started out online running a fantasy football blog and now advises global brands. His message: most creators…

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Mastering B2B Positioning: Get It Right at Each Stage with Robert Kaminski 54:56

1M ago54:56

54:56

How do you get positioning right for the stage your startup is at? Positioning is one of the most powerful—and misunderstood—growth levers for B2B startups. Get it right and you'll create a clear path to market traction, faster sales cycles, and investor confidence. Get it wrong, and you’ll struggle with long sales cycles, confused prospects, and m…

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RSS 13: ChatGPT 5 Just Changed the Game -- NOT A NORMAL EPISODE 9:13

1M ago9:13

9:13

In this episode of The Ross Simmonds Show, Ross dives into the powerful implications of OpenAI's newly released ChatGPT-5. Far beyond a minor update, this version represents a paradigm shift in AI capabilities, from extended context retention to creating fully functional applications with a single prompt. The discussion centers around the disruptiv…

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Optimizing Shopify SEO: How to Use Surfer SEO to Boost Your Store’s Visibility (Part 5 of 5) 5:37

1M ago5:37

5:37

In this final installment of the Shopify Series: From Strategy to Action, Crystal Waddell takes you inside one of her favorite tools—Surfer SEO—and shows you exactly how to use it to optimize your Shopify store pages for maximum visibility. From product descriptions to collection pages, homepage copy, and blog posts, you’ll learn step-by-step strat…

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Proven B2B growth strategies from the 'Brand. Demand. Expand.' framework 46:32

2M ago46:32

46:32

Join us for a session with Megan Bowen, CEO of Refine Labs, as she breaks down the “Brand. Demand. Expand.” framework, a proven approach to scaling B2B revenue in today’s market. Discover how leading companies are shifting away from outdated lead-gen tactics and embracing strategies that align with how buyers actually buy. You’ll learn: - Why tradi…

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RSS 12: The Myth of Passive Income 23:03

1M ago23:03

23:03

In this episode of The Ross Simmonds Show, Ross dives deep into the truth about passive income and reveals the five proven strategies that actually work. From selling digital products to affiliate monetization and licensing your intellectual property, Ross breaks down what separates profitable systems from scammy shortcuts. Whether you're a creator…

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Alice de Courcy: Using OKRs to Drive Marketing Success at Cognism (Reposted Episode) 42:24

2M ago42:24

42:24

We are joined by Alice de Courcy, CMO of Cognism, as she shares how using OKRs (Objectives and Key Results) can transform your marketing strategy. As a marketing leader at one of the fastest-growing B2B SaaS companies, Alice will teach us how she aligns OKRs with business goals to drive growth, foster collaboration, and achieve measurable results. …

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Shopify SEO Tips: Page Template Tweaks for Better SEO (Part 4 of 5) 6:57

1M ago6:57

6:57

(Shopify From Strategy to Action Series, Episode 4!) In this episode, we're getting real about Shopify page templates — and why they might be quietly holding your SEO back. 😬 From homepage headers to collection and product page tweaks, Crystal shares how to update your templates to help your content rank and convert. 👀 If you’ve ever wondered: “Do …

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SEO Sales Funnels: Beyond Keywords with Nina Clapperton 31:01

2M ago31:01

31:01

Nina Clapperton went from hating her job as an estate law clerk to building a seven-figure business through SEO—and she did it by completely ignoring what most "experts" tell you to do. Instead of chasing algorithms and obsessing over backlinks, she focused on something revolutionary: actual humans. Her audience-first approach to SEO has helped her…

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The 5 things you need to amplify your Content Distribution - Ross Simmonds (Reposted Episode) 36:42

2M ago36:42

36:42

While creating compelling content is important, it's equally vital to ensure that it reaches your intended audience effectively. Join us as we dive into the world of content distribution and discover how to amplify the impact of your content marketing efforts. In this episode, we're thrilled to have Ross Simmonds, CEO of Foundation Marketing, as ou…

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RSS 11: Be the First to Reach Out: How It Changed EVERYTHING For Me 30:26

2M ago30:26

30:26

In this episode of The Ross Simmonds Show, Ross shares one deceptively simple yet life-changing principle: be the first to reach out. Whether you’re leading a team, navigating a personal relationship, seeking mentorship, building partnerships, or managing conflict, Ross demonstrates how initiating connection and communication can accelerate trust, …

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Bill Macaitis: Mastering Metrics for Marketing Team Success (Reposted Episode) 45:06

2M ago45:06

45:06

Metrics are the guardrails for marketing teams. They help marketing teams stay on the right track and get to their objective. The challenge, however, lies in discerning which metrics are the most relevant to your business and enable you to grow as efficiently as possible. Bill Macaitis Marketing Advisor and a former CMO and CRO of industry giants l…

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Smart Content Distribution Strategies with Ross Simmonds 26:24

2M ago26:24

26:24

Most business owners hit publish and immediately start planning their victory lap. But here's the uncomfortable truth: pressing publish isn't the finish line—it's barely the starting gun. Ross Simmonds, founder of Foundation and Distribution.ai, has built his career on what happens after you hit that button. In our conversation, he breaks down why …

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Shopify Image SEO: 4 Steps to Drive More Traffic and Conversions (Part 3 of 5) 6:47

2M ago6:47

6:47

Want more organic traffic and faster conversions on your Shopify store? In this episode of the Simple and Smart SEO Show, Crystal Waddell breaks down the visual side of SEO with a focus on image optimization. From renaming image files and writing strategic alt text to compressing files and picking the best formats, Crystal walks you through four es…

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Prof Byron Sharp: Scientific Laws of Marketing (Reposted Episode) 51:54

2M ago51:54

51:54

Marketing, art or science? Renowned marketing scientist and best-selling author Byron Sharp joined us for this episode of Attributed to examine the “Scientific Laws of Marketing”. Byron will explore the scientific elements behind marketing, gazing into brand growth journeys, underlying buying behaviour patterns, and the memory structures that are k…

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RSS 10: How to Get Your Content Seen by the Right People 1:09:45

2M ago1:09:45

1:09:45

In this episode of The Ross Simmonds Show, Ross breaks down the keys to building an influential brand through content creation, distribution, and experimentation. This conversation covers everything from overcoming imposter syndrome and mastering content distribution to riding the AI wave and scaling your creative vision. Whether you're a content c…

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Richard van der Blom: What you need to know about the LinkedIn Algorithm (Reposted Episode) 50:30

2M ago50:30

50:30

A big topic out here: LinkedIn presence for business growth. There are some basic tactics that you should be thinking about when planning your company's growth through LinkedIn social presence through your employees. Richard is the person we look up to for best practices on LinkedIn. This Session is going to be packed with information you’ll want t…

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Shopify SEO Tech Stack: The Essential Apps and Tools You Actually Need (Part 2 of 5) 5:58

2M ago5:58

5:58

In this episode, Crystal breaks down the must-have SEO tech stack for Shopify sellers who want to show up in search results, build authority, and grow sustainably without feeling overwhelmed. You’ll learn about the core apps that make SEO easier, free tools to track and audit your progress, and optional power tools if you’re ready to take things to…

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Flex Your Email Marketing Superpowers with Jessica Best 40:49

2M ago40:49

40:49

Email marketing isn't dead—it's just been sleeping on the couch while you've been chasing the latest social media trends. While everyone's panicking about Instagram going down or TikTok's latest algorithm changes, smart marketers know there's one channel that nobody can take away from you: your email list. Today's guest, Jessica Best, has spent ove…