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Why B2B Content Isn't Boring with Zoe Ashbridge
Manage episode 509992902 series 3674847
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B2B content strategist, to dive into what it really takes to create content that actually drives revenue in the B2B world.
In this episode, you’ll learn:
- Why B2B content doesn’t have to be boring
- How to identify and prioritize high-intent keywords
- How to balance technical SEO with creative storytelling
- Practical ways to repurpose content across ads, newsletters, and social media
Whether you're brand new to SEO or a seasoned digital marketer, this episode is full of straight-talking advice and actionable content strategies you can start using right away.
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