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Why Twilio Says Personalization Is Broken | NRF APAC 2025 Debrief

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Manage episode 495886171 series 2814928
Content provided by The Retail Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Retail Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Live from NRF APAC, The Retail Podcast brings you exclusive access to Twilio’s 2025 State of Customer Engagement Report. This isn’t theory—it’s what leading global brands are actually doing on the ground.

We unpack:

Why 82% of brands think they personalize well—but only 16% of customers agree


  • How AI is redefining CX across channels

  • What customer data unification looks like in diverse APAC markets

  • Why privacy and consent are the new battlegrounds for loyalty

  • And what brands can do today to close the perception gap

💡 If you’re a retail or CX leader, this is your field guide for 2025 customer expectations.

🎧 Subscribe to The Retail Podcast for weekly episodes from the frontlines of global retail.

🔗 theretailpodcast.com

  continue reading

121 episodes

Artwork
iconShare
 
Manage episode 495886171 series 2814928
Content provided by The Retail Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Retail Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Live from NRF APAC, The Retail Podcast brings you exclusive access to Twilio’s 2025 State of Customer Engagement Report. This isn’t theory—it’s what leading global brands are actually doing on the ground.

We unpack:

Why 82% of brands think they personalize well—but only 16% of customers agree


  • How AI is redefining CX across channels

  • What customer data unification looks like in diverse APAC markets

  • Why privacy and consent are the new battlegrounds for loyalty

  • And what brands can do today to close the perception gap

💡 If you’re a retail or CX leader, this is your field guide for 2025 customer expectations.

🎧 Subscribe to The Retail Podcast for weekly episodes from the frontlines of global retail.

🔗 theretailpodcast.com

  continue reading

121 episodes

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