Go offline with the Player FM app!
Scaling Global Businesses with Language AI | Bryan Murphy, CEO of Smartling
Manage episode 475840502 series 2814928
Global expansion means speaking your customers’ language, not just translating words but capturing your brand’s unique voice. Bryan Murphy, CEO of Smartling, joins The Retail Podcast to unpack how AI-driven localization transforms content strategy, boosts global SEO, and dramatically reduces costs and complexity. Learn why automated, on-brand translation isn’t just an option; it’s essential for businesses serious about scaling internationally.
00:00 – Automating translation to scale global content
00:34 – Why translation complexity leaves money on the table
01:37 – Meet Bryan Murphy and Smartling’s global mission
02:38 – Small business pitfalls in multilingual sites
03:24 – Why brand voice gets lost without professional localization
04:29 – How Smartling automates translations and maintains brand integrity
06:22 – Seamless CMS integration with Storyblok, Shopify, and more
07:35 – Why local language is essential for global e-commerce success
09:13 – Smartling by the numbers: billions of words translated
10:28 – The future of AI agents in localization
11:34 – Ensuring translation quality with AI-powered validation
13:11 – Maximizing SEO impact across multiple languages
15:20 – Maintaining site performance during localization
16:06 – Bryan’s vision for the future: fully automated, seamless translation
Localization strategy
Global e-commerce
AI-powered translation
Multilingual SEO
Content management systems (CMS)
International expansion
Translation automation
Brand localization
Shopify integration
LanguageAI
Business Strategy
Technology & AI
Globalization
E-commerce
SEO & Marketing
Retail Innovation
Executive Insights
89 episodes
Manage episode 475840502 series 2814928
Global expansion means speaking your customers’ language, not just translating words but capturing your brand’s unique voice. Bryan Murphy, CEO of Smartling, joins The Retail Podcast to unpack how AI-driven localization transforms content strategy, boosts global SEO, and dramatically reduces costs and complexity. Learn why automated, on-brand translation isn’t just an option; it’s essential for businesses serious about scaling internationally.
00:00 – Automating translation to scale global content
00:34 – Why translation complexity leaves money on the table
01:37 – Meet Bryan Murphy and Smartling’s global mission
02:38 – Small business pitfalls in multilingual sites
03:24 – Why brand voice gets lost without professional localization
04:29 – How Smartling automates translations and maintains brand integrity
06:22 – Seamless CMS integration with Storyblok, Shopify, and more
07:35 – Why local language is essential for global e-commerce success
09:13 – Smartling by the numbers: billions of words translated
10:28 – The future of AI agents in localization
11:34 – Ensuring translation quality with AI-powered validation
13:11 – Maximizing SEO impact across multiple languages
15:20 – Maintaining site performance during localization
16:06 – Bryan’s vision for the future: fully automated, seamless translation
Localization strategy
Global e-commerce
AI-powered translation
Multilingual SEO
Content management systems (CMS)
International expansion
Translation automation
Brand localization
Shopify integration
LanguageAI
Business Strategy
Technology & AI
Globalization
E-commerce
SEO & Marketing
Retail Innovation
Executive Insights
89 episodes
Усі епізоди
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.