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Is Email Dead? Debunking the Myth with Ben Jackson, Klaviyo MD EMEA
Manage episode 497231155 series 2814928
Ben Jackson of Klaviyo explains why email still outperforms, how regional channel preferences are shifting (Germany loves WhatsApp, Nordics swear by SMS), and where AI genuinely moves the needle for retail CMOs drowning in data. Host Alex digs into practical roadblocks—from siloed martech stacks to missing content workflows—and how Klaviyo’s new Customer Hub and AI agent aim to solve them.
Timestamp
Chapter title
00:00
Intro & why email still matters
00:27
Conferences, Klaviyo booths & today’s agenda
00:58
Meet Ben Jackson
01:17
Myth‑busting: “Email is dead”
02:24
Multi‑channel done right
03:31
Tech vs. process bottlenecks
05:10
Regional channel preferences
06:24
Community as growth engine
07:33
Klaviyo’s AI approach
09:19
Unified data superiority
11:23
Too much first‑party data?
12:12
Common retailer mistakes
13:24
Coming CRM curve‑balls
14:07
Consumers’ value exchange
15:31
Introducing Customer Hub
16:16
What’s holding CMOs back
17:54
Final insights & outro
137 episodes
Manage episode 497231155 series 2814928
Ben Jackson of Klaviyo explains why email still outperforms, how regional channel preferences are shifting (Germany loves WhatsApp, Nordics swear by SMS), and where AI genuinely moves the needle for retail CMOs drowning in data. Host Alex digs into practical roadblocks—from siloed martech stacks to missing content workflows—and how Klaviyo’s new Customer Hub and AI agent aim to solve them.
Timestamp
Chapter title
00:00
Intro & why email still matters
00:27
Conferences, Klaviyo booths & today’s agenda
00:58
Meet Ben Jackson
01:17
Myth‑busting: “Email is dead”
02:24
Multi‑channel done right
03:31
Tech vs. process bottlenecks
05:10
Regional channel preferences
06:24
Community as growth engine
07:33
Klaviyo’s AI approach
09:19
Unified data superiority
11:23
Too much first‑party data?
12:12
Common retailer mistakes
13:24
Coming CRM curve‑balls
14:07
Consumers’ value exchange
15:31
Introducing Customer Hub
16:16
What’s holding CMOs back
17:54
Final insights & outro
137 episodes
All episodes
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