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Jared Gordon (Faculty of Change): Inside the Mind of the Wealthy

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Manage episode 491713593 series 2675124
Content provided by Retail Insider Canada, Lee Rivett, and Craig Patterson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Retail Insider Canada, Lee Rivett, and Craig Patterson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Luxury brands may be misreading their most important customers, according to a new research report by Toronto-based consultancy Faculty of Change. The report, titled The Secret Language of Wealth Your Company Isn’t Speaking,” dives into the shifting mindset of high-net-worth individuals and uncovers a surprising insight: luxury retail is increasingly failing to deliver the one thing its customers value most—status.

“Everything is about status,” said Jared Gordon, Managing Partner at Faculty of Change. “People don’t talk about it openly, but that’s ultimately what drives behaviour, especially among affluent consumers.”

Interviewed this episode:

This podcast is the audio version of the The Interview Series video podcasts by Retail Insider Canada are available through our Retail Insider YouTube Channel where you can subscribe and be notified when new video episodes are available.

Subscribe, Rate, and Review our Retail Insider Podcast!

Follow Craig:

LinkedIn: www.linkedin.com/in/CraigPattersonToronto
Instagram: @craig_patterson_toronto
Twitter: @RI_EIC

Follow Retail Insider:

LinkedIn: www.linkedin.com/company/Retail-Insider
Facebook: https://www.facebook.com/RetailInsider/
Twitter: @RetailInsider_
Instagram: @Retail_Insider_Canada

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Background Music Credit: Hard Boiled Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License. http://creativecommons.org/licenses/by/3.0/

  continue reading

245 episodes

Artwork
iconShare
 
Manage episode 491713593 series 2675124
Content provided by Retail Insider Canada, Lee Rivett, and Craig Patterson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Retail Insider Canada, Lee Rivett, and Craig Patterson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Luxury brands may be misreading their most important customers, according to a new research report by Toronto-based consultancy Faculty of Change. The report, titled The Secret Language of Wealth Your Company Isn’t Speaking,” dives into the shifting mindset of high-net-worth individuals and uncovers a surprising insight: luxury retail is increasingly failing to deliver the one thing its customers value most—status.

“Everything is about status,” said Jared Gordon, Managing Partner at Faculty of Change. “People don’t talk about it openly, but that’s ultimately what drives behaviour, especially among affluent consumers.”

Interviewed this episode:

This podcast is the audio version of the The Interview Series video podcasts by Retail Insider Canada are available through our Retail Insider YouTube Channel where you can subscribe and be notified when new video episodes are available.

Subscribe, Rate, and Review our Retail Insider Podcast!

Follow Craig:

LinkedIn: www.linkedin.com/in/CraigPattersonToronto
Instagram: @craig_patterson_toronto
Twitter: @RI_EIC

Follow Retail Insider:

LinkedIn: www.linkedin.com/company/Retail-Insider
Facebook: https://www.facebook.com/RetailInsider/
Twitter: @RetailInsider_
Instagram: @Retail_Insider_Canada

Share your thoughts!

Drop us a line at [email protected]. You can also rate us in Apple Podcasts or recommend us in Overcast to help more people discover the show!

Background Music Credit: Hard Boiled Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License. http://creativecommons.org/licenses/by/3.0/

  continue reading

245 episodes

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