In this episode of The Rebound, Coach Matt Doherty breaks down the crucial leadership skill of reading your environment — the "E" in his STEVIT framework. Drawing from his coaching days at North Carolina, Matt illustrates how understanding the context around you is the first step toward effective leadership.

Join Coach as he discusses the importance of market awareness, encouraging leaders to go beyond surface-level metrics, and truly listening to customers. Using real-world examples like Kodak, Matt shows how failing to adapt to environmental shifts can lead even the biggest professionals to trip up.

Matt also emphasizes the internal environment: your team culture. He challenges leaders to assess whether they are empowering or draining their teams and to look for the unspoken cues that reveal the true workplace vibe.

In addition, he urges self-reflection, reminding leaders that they themselves are part of the environment they lead. With a call to conduct a leadership environmental scan, Matt leaves listeners with actionable insights to lead with clarity, energy, and impact.

6 Key Takeaways

• Great leadership requires understanding the full environment...from external market forces to internal team dynamics.
• The best leaders observe the details, just like coaches scout opponents and arenas before game day.
• Ignoring trends or failing to adapt (like Kodak did) can make your organization irrelevant.
• Culture is felt, not measured...and body language often says more than surveys ever can.
• Your energy as a leader directly influences the room; show up with intention and positivity.
• Conducting a weekly “leadership environmental scan” helps you stay aligned, aware, and effective.

To learn more about booking Coach Matt Doherty to speak at your next event or help you elevate your leadership game, visit dohertycoaching.com today.