In this episode of The Real Build, I sat down with Sheryl and Derick Moreno, the team behind LaCasaTour.com, to talk about one of the most overlooked but most powerful parts of real estate: media.In today’s market, buyers decide within seconds whether or not to visit a home based on photos and video they see online. The difference between good media and great media can determine if a property sells quickly, sells for more, or sits on the market.We covered:Why professional photos and videos are no longer optional in real estateHow powerful visuals tell the story of a home instead of just showing roomsThe psychology of buyers and how media impacts first impressionsCommon mistakes agents and sellers make when cutting corners on photosWhat’s next in real estate media, from cinematic video to immersive toursIf you are a realtor, builder, or homeowner trying to stand out in a crowded market, this conversation shows why photos and videos are the most important marketing investment you can make.

Guest Info: Sheryl and Derick Moreno Of Lacasa Tour

Website: ⁠⁠⁠⁠⁠⁠⁠https://lacasatour.com/

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