In this episode of The Real Build, I sat down with my sister, Jenna Popoff, who turned the tables and interviewed me on what it really means to lead R.K. Reiman Construction.

We had a real conversation about what goes on behind the scenes as a builder, business owner, and leader. Topics we covered include:

• How I handle initial client conversations

• What it's like working in a family business

• Why our culture and employees are the backbone of our success

• The one thing I wish clients understood about building a custom home

• How we keep the team aligned with the vision

• What it’s like working side-by-side with my sister

• Why leadership is more than just making decisions

If you’re a client, builder, or business owner trying to grow a successful company without losing sight of your people or your values, this episode is worth checking out.

The full episode is now available on YouTube and all major podcast platforms.