What does it take to craft a standout launch in today’s fast-paced market? This week, Brenda McGowan, a seasoned launch strategist, joins The Rainmaker Podcast to discuss the art and science of successful launches. With Q1 as the busiest season for marketing campaigns, Brenda shares her predictions for 2025, insights into evolving buyer behavior, and strategies to roll over from 2024.

In this episode, we discuss the critical pre-launch phase—what Brenda calls the “pre-open cart courtship”—and how industries like film use slow-burn anticipation to captivate audiences. She also uncovers common missteps and the essential elements to ensure your next launch hits its mark.

Whether you’re gearing up for a product debut, service launch, or major marketing campaign, Brenda’s expertise will leave you with actionable tips to elevate your strategy and boost your results in 2025.

About Brenna

Brenna McGowan is a launch strategist & copywriter. She believes that hustle-based, high-pressure program launches don’t serve you or your customers. Instead, she teaches a systemized pre-launch process to put leads through so they’re primed, pre-sold, qualified, and eager to buy your offer.

By leveraging her pre-launch and Anticipation Marketing™ strategies, Brenna’s clients have tripled — and even quadrupled launch revenue growth — without the frenzy and chaos they used to feel when launching. She also helps her students inside The Pre-Launch Plan Program create strategic pre-launch plans that’ve raked in hundreds of thousands in revenue. When Brenna’s not strategizing or helping clients launch, you can find her walking in her Labradoodle in her Northern California neighborhood, continuing her endless search for the perfect white t-shirt, reading cheesy romance books, or coming to terms with soon becoming an empty-nester.

Connect with Brenna

https://www.instagram.com/brennamcgowanco/

https://www.facebook.com/groups/behindthelaunchwithbrennamcgowan
Connect with Veronica
https://www.instagram.com/vromney/

If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/

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