Stefan Lampinen has been gaming's secret weapon for 40 years. He launched Xbox 360 in Russia when everyone said it was impossible. He watched the rise and fall of Nokia. He was in the room when Minecraft turned down buyers flying in with blank checks. Now he's breaking his silence on what's really coming in 2025 and why the industry's about to change forever.

2:45 – 18 years old. Opens game store, becomes Nordic's gaming gateway.

8:30 – Xbox 360: How they beat PlayStation to digital.

15:20 – "Russia was impossible" - How he conquered it anyway.

22:15 – Nokia beat iPhone by 4 years (and still failed spectacularly. Why)

28:40 – Why Sweden is gaming's best sandbox.

35:10 – Inside Minecraft's war room (shielding them from the world's buyers).

42:30 – "The industry just hit maturity" - What that actually means.

48:15 – GTA 6 will eat EVERYTHING (The industry doesn't understand what's coming).

52:40 – Europe's studios are dying - The exodus nobody's discussing.

58:20 – The Last of Us changed the game (Hollywood finally gets it).

1:04:00 – Saudi Arabia's power play (it's not what you think).

1:08:30 – His #1 career lesson after 40 years.

"People were flying in from all over the world wanting to buy Minecraft. My job was to shield them."

"GTA 6 is going to take enormous amounts of players and money from EVERYTHING. The industry doesn't understand what's coming."

"Sweden had 70% gaming penetration because we don't dub. We had to learn English. We had to think global from day one."

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