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Ep. 2: Building the Perfect Contextual Strategy with Brett Goverman, Penske Media Corporation
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In this episode of The Pub Way Podcast, our host's Tina & Mike sit down with Brett Goverman (Associate VP, Data Strategy at Penske Media Corporation) to discuss how to build the perfect contextual strategy.
During the conversation, they discussed:
- Sentiment targeting vs suitability an how to properly evaluate it.
- The role of AI in improving ad targeting and audience segmentation.
- The importance of consumer data privacy.
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