))
The Pub Way Podcast explores the world of digital advertising, focusing on essential topics like consumer data privacy, revenue strategies, audience diversity, and the innovative approaches publishers use to deliver more relevant ads. Join us as we take a deep dive into the supply side of the adtech industry, exploring how publishers and advertisers navigate the ever-evolving landscape of digital advertising.
…
continue reading
1
Ep. 21: Building Trust in AdTech: Insights from IAB Tech Lab
46:07
46:07
Play later
Play later
Lists
Like
Liked
46:07
In this episode of The PubWay podcast, hosts Tina and Mike welcome Tony Katsur, CEO of IAB Tech Lab, to explore the evolving landscape of ad tech. They discuss the importance of innovation, open source solutions, and the role of IAB Tech Lab in standardizing practices within the industry. The conversation delves into the challenges of measurement i…
…
continue reading
In this episode of The PubWay podcast, hosts Tina and Mike welcome Tony Franklin, CEO of Tidbit Consulting, to explore the challenges of programmatic advertising, the importance of understanding both sides of the market, and the value of mid-tier publishers. They also cover the evolving landscape of media and advertising, from the transition from p…
…
continue reading
1
Ep. 19: SheSpeaksAdTech: Driving Progress Through Action - The Pub Way
43:27
43:27
Play later
Play later
Lists
Like
Liked
43:27
In this special episode for International Women's Month 2025, we bring together female leaders across adtech & media to explore how we can #AccelerateAction for gender equality: Jackelyn Keller (CMO, Comscore), Natasha Byrne (Global Business Lead, Omnicom Media Group), Luisa Izquierdo (CHRO, Seedtag). Hosted by Tina Iannacchino (VP, Publisher Partn…
…
continue reading
1
Ep. 18: Navigating Monetization and Consumer Trust
27:52
27:52
Play later
Play later
Lists
Like
Liked
27:52
In this episode, Tina and Mike were joined by Don Valdez, during his time as Head of Ad Tech and Publisher Partnerships at The Media Trust. Don explored how AI can enhance content quality, protect user data, and ensure regulatory compliance in publishing. He shared practical strategies for building user trust through transparency, verification, and…
…
continue reading
1
Ep. 17: What’s Next for SSPs: Technology, Sustainability, and Privacy
34:29
34:29
Play later
Play later
Lists
Like
Liked
34:29
In this episode of The PubWay podcast, Mike Villalobos speaks with Jessica Breslav, Chief Customer Officer at Index Exchange, about the evolution of Supply-Side Platforms (SSPs) in the AdTech ecosystem. They discuss the critical role of automation, the importance of value creation for publishers, and the challenges posed by privacy regulations. Jes…
…
continue reading
1
Ep. 16: How Publishers Can Maximize Monetization with AI
29:05
29:05
Play later
Play later
Lists
Like
Liked
29:05
In this episode of The Pub Way podcast, hosts Tina Iannacchino and Mike Villalobos sit down with Dan Benyamin, founder and CEO of Aeon, to discuss the evolving landscape of publishing and advertising. They explore the challenges faced by publishers in the adtech space, the impact of the creator economy and the necessity for collaboration between tr…
…
continue reading
1
Ep. 15: Roku: The Power of Data and Transparency in CTV
36:14
36:14
Play later
Play later
Lists
Like
Liked
36:14
In the first episode of Season Two of "Pub way," hosts Tina Iannachino and Mike Villalobos sit down with Miles Fisher, Senior Director of Strategic Advertising Partnerships at Roku, to delve into the evolving landscape of Connected TV (CTV) and its implications for digital advertising. Having held significant positions at T-Mobile Advertising and G…
…
continue reading
1
Ep. 14: How Publishers Can Evolve into Data-Driven Organizations
32:27
32:27
Play later
Play later
Lists
Like
Liked
32:27
In this episode of the Pub Way podcast, hosts Tina Iannacchino and Mike Villalobos welcome Katherine Tuluzova, the CEO of Sigma Americas, who brings 16 years of experience at Sigma Software. The conversation focuses on data management in the publishing industry, emphasizing the growing importance of data-driven decisions as publishers transition be…
…
continue reading
1
Ep. 13: The Role of DSPs in the Future of CTV Advertising
35:50
35:50
Play later
Play later
Lists
Like
Liked
35:50
In the latest episode of the Pub Way, our hosts Tina Iannacchino and Mike Villalobos engage in an insightful conversation with Keith Gooberman, CEO, and Co-Founder of Pontiac Intelligence. The episode primarily explores the rapidly evolving landscape of contextual advertising, especially within the realm of Connected TV. Keith elaborates on how int…
…
continue reading
1
Ep. 12: The Impact of Vertical Video on Consumer Behavior, with Nii A. Ahene, Chief Strategy Officer at Tinuiti
29:12
29:12
Play later
Play later
Lists
Like
Liked
29:12
In this episode, our hosts Tina Iannachino and Mike Villalobos engage in an enlightening discussion with Nii A. Ahene, Chief Strategy Officer at Tinuiti. The episode navigates the complexities of the fast-paced digital marketing world, particularly emphasizing the challenge for brands to produce rapid, yet effective, content for vertical video plat…
…
continue reading
1
Ep. 11: Live from Cannes: The Power of Context: Creating Connections Across Screens
31:46
31:46
Play later
Play later
Lists
Like
Liked
31:46
Relive the exclusive crossover episode of the AdTech Heroes x The Pub Way Podcast, live from the Cannes Lions in partnership with Campaign. In this special panel, our hosts, Dal Gill, VP of New Markets, and Tina Iannacchino, VP Publisher Partnerships, North America at Seedtag, were joined by industry leaders Natasha Byrne (Managing Partner UM World…
…
continue reading
1
Ep. 10: Redefining Consumer Privacy and Premium Content, with Albert Thompson, Managing Director of Digital Innovation at Walton Isaacson
44:10
44:10
Play later
Play later
Lists
Like
Liked
44:10
In the latest episode of Pub Way, Tina Iannacchino and Mike Villalobos engage in an insightful discussion with Albert Thompson, Managing Director of Digital Innovation at Walton Isaacson, boasting over 25 years of experience in the digital arena. Albert's expertise centers on simplifying digital marketing and technology for enhanced comprehension, …
…
continue reading
1
Ep. 9: New Revenues Avenues in the No-Cookie Era, with AdTech Expert, Anthony Caccioppoli
31:49
31:49
Play later
Play later
Lists
Like
Liked
31:49
In this episode of The Pub Way podcast, our hosts Tina Iannachino and Mike Villalobos dive into the intricacies of digital marketing with a focus on the challenges publishers face due to the deprecation of third-party cookies. Their guest, Anthony Caccioppoli, brings his expertise from his experience working with innovative companies like Locker, M…
…
continue reading
1
Ep. 8: AI, Privacy, and the Future of Media Planning, with Heather Petaccio, AdWanted
27:41
27:41
Play later
Play later
Lists
Like
Liked
27:41
In this episode of The Pub Way podcast, the hosts Tina Iannachino and Mike Villalobos sit down with Heather Petaccio, the CEO of AdWanted, to talk about the challenges and innovations in the publishing space. The conversation covers topics such as the impact of AI on publishers, transparency in advertising, the importance of hyper-local targeting, …
…
continue reading
1
Ep. 7: The Legal Side of The Publishing Industry with Alan Chapell, Chapell & Associates
38:18
38:18
Play later
Play later
Lists
Like
Liked
38:18
In this episode of The Pub Way Podcast, our host's Tina & Mike sit down with Alan Chapell (President of Chapell & Associates) to discuss the legal side of the publishing industry. During the conversation, they discussed: - The concept of privacy sandboxes. - Apple vs Google on their approaches to implementing privacy. - Opportunities & challenges f…
…
continue reading
1
Ep. 6: How Publishers Can Monetize Within the News Environment with Tom Pachys, EX.CO
34:27
34:27
Play later
Play later
Lists
Like
Liked
34:27
In this episode of The Pub Way Podcast, our host's Tina & Mike sit down with Tom Pachys (Co-Founder & CEO at EX.CO) to discuss how publishers can monetize within the news environment. During the conversation, they discussed: - Short discussion about the recent events in Israel/Palestine. - Common fears and concerns brands have regarding appearing o…
…
continue reading
1
Ep. 5: The Rising Use of Synthetic Data with Keith Petri, Lockr
28:15
28:15
Play later
Play later
Lists
Like
Liked
28:15
In this episode of The Pub Way Podcast, our host's Tina & Mike sit down with Keith Petri (CEO & Co-Founder at Lockr) to discuss the rising use of synthetic data. During the conversation, they discussed: - How publisher's first party data can help brands succeed in a privacy-first world. - The rising use of synthetic data and the impact on advertisi…
…
continue reading
1
Ep. 4: How AI Is Changing Strategies to Enhance Our Yield Efficiencies And Outcomes with Robert Applegate, Tubi
29:13
29:13
Play later
Play later
Lists
Like
Liked
29:13
In this episode of The Pub Way Podcast, our host's Tina & Mike sit down with Robert Applegate (VP, Advertising and Revenue Operations at Tubi) to how AI is changing processes and strategies to enhance our yield efficiencies and outcomes. During the conversation, they discussed: - The evolution of OTT/CTV and streaming services: - How AI is impactin…
…
continue reading
1
Ep. 3: Sustainability Challenges for Publishers with Eric Shih, Cedara
28:32
28:32
Play later
Play later
Lists
Like
Liked
28:32
In this episode of The Pub Way Podcast, our host's Tina & Mike sit down with Eric Shih (Chief Operating Officer at Cedara) to discuss the challenges surrounding sustainability for publishers. During the conversation they discussed: - What is the need to include sustainability partners in a publisher's future strategy, and why is deciding now so imp…
…
continue reading
1
Ep. 2: Building the Perfect Contextual Strategy with Brett Goverman, Penske Media Corporation
22:11
22:11
Play later
Play later
Lists
Like
Liked
22:11
In this episode of The Pub Way Podcast, our host's Tina & Mike sit down with Brett Goverman (Associate VP, Data Strategy at Penske Media Corporation) to discuss how to build the perfect contextual strategy. During the conversation, they discussed: - Sentiment targeting vs suitability an how to properly evaluate it. - The role of AI in improving ad …
…
continue reading
1
Ep. 1: Publisher Perspective: Audience Diversity with Justin Barton, Black Enterprise Magazine
30:37
30:37
Play later
Play later
Lists
Like
Liked
30:37
In this first episode of The Pub Way Podcast, our host's Tina & Mike sit down with Justin Barton (SVP, Digital Strategy & Partnerships at Black Enterprise) to discuss a publishers perspective on audience diversity. During the conversation, they discussed: - The publisher and advertiser relationship. - The contextual strategy, within the publishing …
…
continue reading
By Seedtag
…
continue reading
