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How American Express 4x Its Experimentation Velocity in 1 Year (with Jean Castanon, VP of Digital Product at American Express)
Manage episode 503974171 series 2936621
Every product leader wrestles with the same tradeoff: move fast and risk breaking things, or move slow and risk irrelevance. But what if the real accelerator wasn’t cutting corners—it was systematizing experimentation? In this episode, Hannah Clark sits down with Jean Castanon, VP of Digital Product at American Express, to explore how his team quadrupled their testing velocity in a year, redefined what “success” in experiments really means, and built a referral program that became Amex’s second-largest global acquisition channel.
Jean brings over a decade of experience at Amex across strategy, marketing, and digital, and he shares how his team balances speed, scale, and sustainability in product strategy. From building experimentation muscle to future-proofing digital storefronts, this conversation is packed with lessons for product leaders at every stage.
Resources from this episode:
- Subscribe to The CPO Club newsletter
- Connect with Jean on LinkedIn
- Check out American Express
Chapters
1. Moving Fast Without Breaking Things (00:00:00)
2. Forward-Thinking Product Strategy at Amex (00:02:23)
3. Scaling Experimentation: 30 to 120 Tests (00:04:16)
4. Building Team Alignment Around Conversion (00:05:50)
5. Managing Workload and Team Capacity (00:08:00)
6. Creating a Learning Culture, Not Just Results (00:10:22)
7. Amex's Referral Program Success Story (00:12:04)
8. Digital Storefront and Future Trends (00:14:34)
9. Closing Thoughts and Contact Information (00:19:00)
104 episodes
Manage episode 503974171 series 2936621
Every product leader wrestles with the same tradeoff: move fast and risk breaking things, or move slow and risk irrelevance. But what if the real accelerator wasn’t cutting corners—it was systematizing experimentation? In this episode, Hannah Clark sits down with Jean Castanon, VP of Digital Product at American Express, to explore how his team quadrupled their testing velocity in a year, redefined what “success” in experiments really means, and built a referral program that became Amex’s second-largest global acquisition channel.
Jean brings over a decade of experience at Amex across strategy, marketing, and digital, and he shares how his team balances speed, scale, and sustainability in product strategy. From building experimentation muscle to future-proofing digital storefronts, this conversation is packed with lessons for product leaders at every stage.
Resources from this episode:
- Subscribe to The CPO Club newsletter
- Connect with Jean on LinkedIn
- Check out American Express
Chapters
1. Moving Fast Without Breaking Things (00:00:00)
2. Forward-Thinking Product Strategy at Amex (00:02:23)
3. Scaling Experimentation: 30 to 120 Tests (00:04:16)
4. Building Team Alignment Around Conversion (00:05:50)
5. Managing Workload and Team Capacity (00:08:00)
6. Creating a Learning Culture, Not Just Results (00:10:22)
7. Amex's Referral Program Success Story (00:12:04)
8. Digital Storefront and Future Trends (00:14:34)
9. Closing Thoughts and Contact Information (00:19:00)
104 episodes
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