On this episode, meet Brad Baldridge, one of the nation’s leading college financial experts. He teaches families the best ways to plan, save, and pay for college so they can make their children’s college dreams come true without wiping out their finances or their retirement. He discusses with Brett and Jeff his path to this unique specialty, the importance of early-stage planning, how the top schools can name their price, how some schools are tuition-driven, the importance of need-based aid, and the challenges of college admissions.

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