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Tackle 70% Wasted Spend with N-Gram Laddering in Amazon Ads
Manage episode 476433678 series 2625056
You're listening to the PPC Den Podcast.
In this episode, I’m diving into a topic that’s been on my mind lately. It all started when I was cleaning up a client's search term report. At first glance, things looked fine. Decent ACoS, plenty of conversions, nothing too dramatic.
So I kept digging. And that’s when I noticed it — this pattern inside the search terms. A couple of words, just two or three, that kept repeating across multiple phrases. That’s when it hit me — this is an N-Gram problem.
In today’s episode, I’ll walk you through what N-Gram Laddering is, how I used it to clean up that account, and how you can apply it to your own search term reports. If you’ve ever felt like your campaigns are doing okay, but not great — this might be the insight you didn’t know you needed.
We’ll see you in The PPC Den!
🦡 Highlights
00:00 – Intro
01:00 – How I discovered a hidden pattern in a client account
03:15 – What are N-Grams in Amazon PPC
05:20 – The moment I realized it was hurting performance
06:45 – Breaking down N-Gram Laddering
08:10 – How to identify wasteful patterns in your search term report
10:00 – When to negate and when to keep N-Grams
11:30 – Applying the N-Gram mindset to your daily optimization
13:00 – Common mistakes
- 14:15 – Why it’s worth your attention
- 15:00 – What’s next on PPC Den
🦡 Resources & Links
🦡 GET AD BADGER ➡️
Where to find Michael, Michael Erickson Facchin
-
Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
353 episodes
Manage episode 476433678 series 2625056
You're listening to the PPC Den Podcast.
In this episode, I’m diving into a topic that’s been on my mind lately. It all started when I was cleaning up a client's search term report. At first glance, things looked fine. Decent ACoS, plenty of conversions, nothing too dramatic.
So I kept digging. And that’s when I noticed it — this pattern inside the search terms. A couple of words, just two or three, that kept repeating across multiple phrases. That’s when it hit me — this is an N-Gram problem.
In today’s episode, I’ll walk you through what N-Gram Laddering is, how I used it to clean up that account, and how you can apply it to your own search term reports. If you’ve ever felt like your campaigns are doing okay, but not great — this might be the insight you didn’t know you needed.
We’ll see you in The PPC Den!
🦡 Highlights
00:00 – Intro
01:00 – How I discovered a hidden pattern in a client account
03:15 – What are N-Grams in Amazon PPC
05:20 – The moment I realized it was hurting performance
06:45 – Breaking down N-Gram Laddering
08:10 – How to identify wasteful patterns in your search term report
10:00 – When to negate and when to keep N-Grams
11:30 – Applying the N-Gram mindset to your daily optimization
13:00 – Common mistakes
- 14:15 – Why it’s worth your attention
- 15:00 – What’s next on PPC Den
🦡 Resources & Links
🦡 GET AD BADGER ➡️
Where to find Michael, Michael Erickson Facchin
-
Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
353 episodes
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