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Tackle 70% Wasted Spend with N-Gram Laddering in Amazon Ads

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Manage episode 476433678 series 2625056
Content provided by The PPC Den. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The PPC Den or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

You're listening to the PPC Den Podcast.

In this episode, I’m diving into a topic that’s been on my mind lately. It all started when I was cleaning up a client's search term report. At first glance, things looked fine. Decent ACoS, plenty of conversions, nothing too dramatic.

So I kept digging. And that’s when I noticed it — this pattern inside the search terms. A couple of words, just two or three, that kept repeating across multiple phrases. That’s when it hit me — this is an N-Gram problem.

In today’s episode, I’ll walk you through what N-Gram Laddering is, how I used it to clean up that account, and how you can apply it to your own search term reports. If you’ve ever felt like your campaigns are doing okay, but not great — this might be the insight you didn’t know you needed.

We’ll see you in The PPC Den!

🦡 Highlights ​​

  • 00:00 – Intro

  • 01:00 – How I discovered a hidden pattern in a client account

  • 03:15 – What are N-Grams in Amazon PPC

  • 05:20 – The moment I realized it was hurting performance

  • 06:45 – Breaking down N-Gram Laddering

  • 08:10 – How to identify wasteful patterns in your search term report

  • 10:00 – When to negate and when to keep N-Grams

  • 11:30 – Applying the N-Gram mindset to your daily optimization

  • 13:00 – Common mistakes

    • 14:15 – Why it’s worth your attention
    • 15:00 – What’s next on PPC Den
  • 🦡 Resources & Links

  • -

    Host and Executive Producer: Michael Erickson Facchin

    Senior Producer: Nancy Lili Gonzalez

    Podcast Coordinator & Graphic Designer: Sofiia Podash

    Video and Audio Editor: Pedro Moreno

      continue reading

    353 episodes

    Artwork
    iconShare
     
    Manage episode 476433678 series 2625056
    Content provided by The PPC Den. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The PPC Den or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

    You're listening to the PPC Den Podcast.

    In this episode, I’m diving into a topic that’s been on my mind lately. It all started when I was cleaning up a client's search term report. At first glance, things looked fine. Decent ACoS, plenty of conversions, nothing too dramatic.

    So I kept digging. And that’s when I noticed it — this pattern inside the search terms. A couple of words, just two or three, that kept repeating across multiple phrases. That’s when it hit me — this is an N-Gram problem.

    In today’s episode, I’ll walk you through what N-Gram Laddering is, how I used it to clean up that account, and how you can apply it to your own search term reports. If you’ve ever felt like your campaigns are doing okay, but not great — this might be the insight you didn’t know you needed.

    We’ll see you in The PPC Den!

    🦡 Highlights ​​

    • 00:00 – Intro

    • 01:00 – How I discovered a hidden pattern in a client account

    • 03:15 – What are N-Grams in Amazon PPC

    • 05:20 – The moment I realized it was hurting performance

    • 06:45 – Breaking down N-Gram Laddering

    • 08:10 – How to identify wasteful patterns in your search term report

    • 10:00 – When to negate and when to keep N-Grams

    • 11:30 – Applying the N-Gram mindset to your daily optimization

    • 13:00 – Common mistakes

    • 14:15 – Why it’s worth your attention
    • 15:00 – What’s next on PPC Den
  • 🦡 Resources & Links

  • -

    Host and Executive Producer: Michael Erickson Facchin

    Senior Producer: Nancy Lili Gonzalez

    Podcast Coordinator & Graphic Designer: Sofiia Podash

    Video and Audio Editor: Pedro Moreno

      continue reading

    353 episodes

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