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Amazon Marketing Cloud: Retarget Viewers & Cart Abandoners

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Manage episode 475213397 series 2625056
Content provided by The PPC Den. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The PPC Den or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Badger Nation, we just dropped an epic episode with Joe from Ad Advance and it’s straight-up fire.

AMC is like unlocking a secret door to your most valuable customers. I’m talking about those people who viewed your product, added it to cart, but didn’t buy—and you can bring them back with precision.

Good news, AMC finally lets you layer audiences on top of your Sponsored Product campaigns. Amazon made it super easy too. A few clicks and you’re creating killer campaigns that hit your most valuable prospects exactly when it matters.

We’ll see you in The PPC Den!

🦡 Highlights ​​

  • 00:00 – Intro

  • 01:20 - What is Amazon Marketing Cloud (AMC)?

  • 03:45 - Creating Your First Audience

  • 05:10 - Why Retargeting Works

  • 10:15 - The Power of Stacking Audiences

  • 12:00 - Building Effective Funnels

  • 16:50 - Common Use Cases

  • 20:30 - Insights on Sponsored Ads & DSP Integration

  • 26:00 - Starting Your First AMC Audience

  • 28:30 - Using No-Code Templates

  • 30:00 - Creating Rolling vs. Fixed Audiences
  • 32:00 - Optimizing Sponsored Ads with AMC Audiences
  • 36:00 - Outro & Where to Find Joe
  • 🦡 Resources & Links

  • -

    Host and Executive Producer: Michael Erickson Facchin

    Guest Co-Host: Joe Shelerud

    Senior Producer: Nancy Lili Gonzalez

    Podcast Coordinator & Graphic Designer: Sofiia Podash

    Video and Audio Editor: Pedro Moreno

      continue reading

    358 episodes

    Artwork
    iconShare
     
    Manage episode 475213397 series 2625056
    Content provided by The PPC Den. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The PPC Den or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

    Badger Nation, we just dropped an epic episode with Joe from Ad Advance and it’s straight-up fire.

    AMC is like unlocking a secret door to your most valuable customers. I’m talking about those people who viewed your product, added it to cart, but didn’t buy—and you can bring them back with precision.

    Good news, AMC finally lets you layer audiences on top of your Sponsored Product campaigns. Amazon made it super easy too. A few clicks and you’re creating killer campaigns that hit your most valuable prospects exactly when it matters.

    We’ll see you in The PPC Den!

    🦡 Highlights ​​

    • 00:00 – Intro

    • 01:20 - What is Amazon Marketing Cloud (AMC)?

    • 03:45 - Creating Your First Audience

    • 05:10 - Why Retargeting Works

    • 10:15 - The Power of Stacking Audiences

    • 12:00 - Building Effective Funnels

    • 16:50 - Common Use Cases

    • 20:30 - Insights on Sponsored Ads & DSP Integration

    • 26:00 - Starting Your First AMC Audience

    • 28:30 - Using No-Code Templates

    • 30:00 - Creating Rolling vs. Fixed Audiences
    • 32:00 - Optimizing Sponsored Ads with AMC Audiences
    • 36:00 - Outro & Where to Find Joe
  • 🦡 Resources & Links

  • -

    Host and Executive Producer: Michael Erickson Facchin

    Guest Co-Host: Joe Shelerud

    Senior Producer: Nancy Lili Gonzalez

    Podcast Coordinator & Graphic Designer: Sofiia Podash

    Video and Audio Editor: Pedro Moreno

      continue reading

    358 episodes

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