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Content provided by The PPC Den. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The PPC Den or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Similar to The PPC Den: Amazon PPC Advertising Mastery
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Pros and Cons of vCPM in Amazon Advertising
Manage episode 483113053 series 2625056
Content provided by The PPC Den. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The PPC Den or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Today, Elizabeth Greene and I dove into one of the most misunderstood topics in Amazon advertising — vCPM in Sponsored Brands campaigns. Mike still hears people say how great the low ACOS looks for vCPM, but we broke down why that can be misleading.
We talked about the difference between CPC and vCPM, how attribution works (clicks vs views), and how ACOS is calculated depending on what data source you're looking at — ad console, bulk files, API, or AMC. We also discussed when vCPM actually makes sense and when it doesn't.
Spoiler ⚠️: don't use it for brand defense.
We walked through how vCPM can become cheaper than CPC if your CTR is high enough, the creative and retargeting advantages it can offer, and why Mike sees less than 5% of ad budgets going to vCPM even in his best accounts.
If you've ever been confused about why you can't switch from vCPM to CPC, or how to measure true performance in SB campaigns this episode is for you.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - Meet Elizabeth Greene
2:20 – How to adapt to instability in eCommerce?
5:20 – What do clients expect in 2025?
6:12 – The role of automation: good or bad?
8:05 – How campaign structures changed in 2025?
9:15 – Performance Max and new ad formats on Amazon
13:05 – Why do analytics matter more than ever?
15:22 – Can brands still scale in 2025?
19:00 - Optimization based on click and view attribution
20:00 - How to download a bulk file for analysis of ACoS and other metrics
21:00- Benefits and drawbacks of VCPM campaigns for different brands
22:00 - VCPM campaigns and their potential for brands with unique products
25:00 - Marketing campaigns similar to "Shark Tank" for unique products
26:00 - VCPM with high CTR vs. CPC campaigns
- 29:00 - High CTR in VCPM campaigns leading to better engagement cost reduction
- 30:00 - When VCPM campaigns are effective for unique products?
🦡 Resources & Links
🦡 GET AD BADGER ➡️
Where to find Michael, Michael Erickson Facchin
Where to find Elizabeth, Elizabeth Greene
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Elizabeth Greene
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
356 episodes
Share
Manage episode 483113053 series 2625056
Content provided by The PPC Den. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The PPC Den or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Today, Elizabeth Greene and I dove into one of the most misunderstood topics in Amazon advertising — vCPM in Sponsored Brands campaigns. Mike still hears people say how great the low ACOS looks for vCPM, but we broke down why that can be misleading.
We talked about the difference between CPC and vCPM, how attribution works (clicks vs views), and how ACOS is calculated depending on what data source you're looking at — ad console, bulk files, API, or AMC. We also discussed when vCPM actually makes sense and when it doesn't.
Spoiler ⚠️: don't use it for brand defense.
We walked through how vCPM can become cheaper than CPC if your CTR is high enough, the creative and retargeting advantages it can offer, and why Mike sees less than 5% of ad budgets going to vCPM even in his best accounts.
If you've ever been confused about why you can't switch from vCPM to CPC, or how to measure true performance in SB campaigns this episode is for you.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - Meet Elizabeth Greene
2:20 – How to adapt to instability in eCommerce?
5:20 – What do clients expect in 2025?
6:12 – The role of automation: good or bad?
8:05 – How campaign structures changed in 2025?
9:15 – Performance Max and new ad formats on Amazon
13:05 – Why do analytics matter more than ever?
15:22 – Can brands still scale in 2025?
19:00 - Optimization based on click and view attribution
20:00 - How to download a bulk file for analysis of ACoS and other metrics
21:00- Benefits and drawbacks of VCPM campaigns for different brands
22:00 - VCPM campaigns and their potential for brands with unique products
25:00 - Marketing campaigns similar to "Shark Tank" for unique products
26:00 - VCPM with high CTR vs. CPC campaigns
- 29:00 - High CTR in VCPM campaigns leading to better engagement cost reduction
- 30:00 - When VCPM campaigns are effective for unique products?
🦡 Resources & Links
🦡 GET AD BADGER ➡️
Where to find Michael, Michael Erickson Facchin
Where to find Elizabeth, Elizabeth Greene
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Elizabeth Greene
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
356 episodes
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Similar to The PPC Den: Amazon PPC Advertising Mastery
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
10k279
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
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Go offline with the Player FM app!
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