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How TACoS Relates to Your Ad Performance

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Manage episode 481792409 series 2625056
Content provided by The PPC Den. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The PPC Den or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of the PPC Den podcast, Michael dives into the world of Amazon PPC metrics, and trust us, things get tasty.

He compares your PPC performance to TACoS —yes, TACoS! Michael breaks down key metrics like ACOS, TACOS, and ROAS, explaining how each one impacts your campaign’s flavor and success.

Grab your Amazon PPC metrics (or maybe just a really tasty Mexican taco) and tune in for this savory breakdown!

We’ll see you in The PPC Den!

🦡 Highlights ​​

  • 0:00 - Intro
  • 1:30 - Explaining the difference between total ACOS and TACoS
  • 5:00 - The interaction between paid and organic sales on Amazon
  • 7:30 - Evaluating PPC effectiveness with TACoS
  • 10:00 - Balancing paid vs. organic sales for better performance
  • 12:00 - The importance of a long-term strategy in optimizing TACoS
  • 15:00 - How to lower TACoS and improve overall performance
  • 18:00 - Maximizing profitability through improved ad spend
  • 21:24 - Can a higher ACOS still lead to a healthier business? Yes, it can
  • 22:22 - Targeting keywords where your brand has an advantage
  • 22:38 - Creating a single keyword campaign to maximize visibility and orders
  • 23:01 - Search query performance data and its role in boosting organic sales
  • 23:28 - Recap: The four misconceptions about TACoS and corrections
  • 24:17 - The exciting new features in our software
  • 26:17 - Always consider TACoS in relation to organic performance and profitability
  • 🦡 Resources & Links

  • -

    Host and Executive Producer: Michael Erickson Facchin

    Senior Producer: Nancy Lili Gonzalez

    Podcast Coordinator & Graphic Designer: Sofiia Podash

    Video and Audio Editor: Pedro Moreno

      continue reading

    355 episodes

    Artwork
    iconShare
     
    Manage episode 481792409 series 2625056
    Content provided by The PPC Den. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The PPC Den or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

    In this episode of the PPC Den podcast, Michael dives into the world of Amazon PPC metrics, and trust us, things get tasty.

    He compares your PPC performance to TACoS —yes, TACoS! Michael breaks down key metrics like ACOS, TACOS, and ROAS, explaining how each one impacts your campaign’s flavor and success.

    Grab your Amazon PPC metrics (or maybe just a really tasty Mexican taco) and tune in for this savory breakdown!

    We’ll see you in The PPC Den!

    🦡 Highlights ​​

    • 0:00 - Intro
    • 1:30 - Explaining the difference between total ACOS and TACoS
    • 5:00 - The interaction between paid and organic sales on Amazon
    • 7:30 - Evaluating PPC effectiveness with TACoS
    • 10:00 - Balancing paid vs. organic sales for better performance
    • 12:00 - The importance of a long-term strategy in optimizing TACoS
    • 15:00 - How to lower TACoS and improve overall performance
    • 18:00 - Maximizing profitability through improved ad spend
    • 21:24 - Can a higher ACOS still lead to a healthier business? Yes, it can
    • 22:22 - Targeting keywords where your brand has an advantage
    • 22:38 - Creating a single keyword campaign to maximize visibility and orders
    • 23:01 - Search query performance data and its role in boosting organic sales
    • 23:28 - Recap: The four misconceptions about TACoS and corrections
    • 24:17 - The exciting new features in our software
    • 26:17 - Always consider TACoS in relation to organic performance and profitability
  • 🦡 Resources & Links

  • -

    Host and Executive Producer: Michael Erickson Facchin

    Senior Producer: Nancy Lili Gonzalez

    Podcast Coordinator & Graphic Designer: Sofiia Podash

    Video and Audio Editor: Pedro Moreno

      continue reading

    355 episodes

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