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How to Build a Branded Podcast That Grows Your Business (Step-by-Step Strategy)
Manage episode 475713751 series 3583303
Are you just talking into a mic—or are you building a brand?
If you want your business podcast to actually move the needle, this episode is your ultimate strategy session.
In this value-packed episode from Pedal Stomper Productions, we walk you through the essentials of building a branded podcast that does more than just sound good—it serves your audience, reinforces your brand, and supports your overall marketing strategy.
🎯 You’ll learn:
- Why a brand audit is the essential first step
- How to identify and speak to your true target audience
- The importance of defining your podcast’s mission
- How to create audience personas and content pillars
- Choosing the right host, tone, and podcast format
- Strategically integrating calls to action that convert
- Mapping podcast content to your sales funnel
- How to use analytics to sharpen your show's impact
💡 We also dig into 2025 Edison Research data that proves why now is the perfect time to get into branded podcasting—and why you’re not too late.
🎙️ Want your podcast to become your top-of-funnel secret weapon? This episode will show you how.
And if you’re ready to start or level-up your podcast, our No-Pitch Podcast Consultation is the perfect next step. (Link below.)
👉 Sign up for your No-Pitch Podcast Consultation
If you want to listen to the episode that we mention about building your content pillars, it's right here!
If you're looking to talk podcasting and get more information on how to make your podcast shine, our 30-minute "no pitch" podcast consultation is right for you! Click the link to sign up for a time.
https://pedalstomperproductions.as.me/no-pitch
Staying up to date on the latest podcasting news and trends doesn't have to be difficult. We can deliver them right to your inbox.
https://www.pedalstomperproductions.com/
Want to start your own podcast? https://www.pedalstomperproductions.com/contact-bedford
Book your time in our state of the art studios: https://www.pedalstomperproductions.com/podcast
Join our Discord Server and let's chat about your podcast https://discord.gg/CWk9aUuNtM
Want to read about this? Check the blog!
https://www.pedalstomperproductions.com/blog
Chapters
1. Intro: Why Strategy Matters in Podcasting (00:00:00)
2. Step 1: Start with a Brand Audit (00:00:28)
3. Defining Your Target Audience (00:01:09)
4. Why Your Audience is Probably... You (00:02:08)
5. Unique Value & Educational Focus (00:03:32)
6. Writing Your Podcast’s Mission Statement (00:04:06)
7. Creating Deep Audience Personas (00:04:43)
8. Choosing Your Podcast’s Tone & Format (00:06:11)
9. Building Content Pillars & Choosing Guests (00:07:31)
10. Strategic Calls to Action That Actually Work (00:09:53)
11. Mapping Podcasting into Your Sales Funnel (00:11:28)
12. Why Podcast Analytics Are Your Secret Weapon (00:13:54)
13. Building a Community & Engaging Listeners (00:15:26)
14. Edison Research Insights: The Podcast Boom (00:16:44)
15. Final Thoughts & Your Next Steps (00:25:45)
42 episodes
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