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Clear Cooperation, Delayed Visibility: What’s the Impact?
Manage episode 474606710 series 3615618
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A recent policy update adds a new layer to the Clear Cooperation rules — allowing listings to appear in the MLS while delaying their public visibility on real estate websites like Zillow and Realtor.com. While positioned as a privacy-forward option for sellers, this feature introduces added complexity for agents.
The key? Present this option clearly and only when it aligns with a seller’s true priorities. For clients focused on privacy, it may offer a strategic advantage. But for those seeking maximum exposure and competitive offers, immediate public visibility still holds strong value. Agents must navigate this with empathy, transparency, and an understanding of both the policy and the client’s goals.
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