In this live episode, Shawn Soole sits down with renowned bartender, writer, and innovator Jeffrey Morgenthaler for a candid conversation covering everything from creative process and mental health to cocktail culture and sustainability.

• Jeffrey’s approach to R&D: learning from failures and practical experimentation

• The balance between honoring classic drinks and creating original cocktails

• How to batch serve without losing quality, and tips on mint syrup preservation

• The importance of "fun" in bars—even Long Island Iced Teas deserve respect

• How to navigate pricing, the non-alcoholic cocktail scene, and avoid burnout mpvieira.github.io+3podcasters.spotify.com+3youtube.com+3youtube.comflavorsunknown.com

• 00:00:50 – The journey of sharing knowledge through writing and how it informs practice

• 00:06:48 – Learning from mistakes and refining cocktail craft

• 00:12:37 – The design process: tasting, memory, and development

• 00:21:39 – Mentorship, evolving bartender culture, and leadership

• 00:29:39 – Industry trends: non-alcoholic cocktails, pricing, and innovation

• 00:35:42 – Cocktail prep hacks: batching, mint syrup fixes, and more

• 00:48:32 – Resilience, creativity, and why bars need a sense of fun

Bartenders, bar managers, writers, hospitality leaders, or anyone seeking thoughtful insights on craftsmanship, balance, and keeping your spark alive behind the stick.

• Tap Like

• Subscribe and ring 🔔 for more weekly episodes

• Drop your favourite Jeffrey tip or quote in the comments

• Share this with your hospitality or cocktail-loving community

Let me know if you'd like a version tailored for LinkedIn, Twitter, or show‑notes styling!

🧠 What You’ll Learn📌 Timestamp Highlights🎯 Who It’s For✅ If You Loved This Episode