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James Grass on Building a Brand the Industry Actually Loves

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Manage episode 491209144 series 3118389
Content provided by Shawn Soole. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shawn Soole or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, Shawn Soole sits down with James Grass, the mind behind Chef’s Favourite, for an inspiring conversation about pivoting from industry insider to content innovator. James shares how he created a beloved media brand—Mates on Crates—that celebrates hospitality culture, community, and storytelling.

What You’ll Learn

* James’s creative journey and the vision that sparked Chef’s Favourite

* Crafting content that resonates with hospitality professionals and fans alike

* How Mates on Crates built its authentic voice and growing community

* Strategies for turning passion into purpose and social platforms into impact

* Live Q&A: insights on monetization, creative consistency, and adapting through change

Timestamp Highlights

00:02:35 – James’s background, career pivots, and origin of Chef’s Favourite

00:10:50 – Founding principles of Mates on Crates and community connection

00:22:00 – Crafting media that hospitality professionals actually love

00:38:45 – Live Q&A: industry trends, content strategy, and personal lessons

00:50:10 – What’s next for Chef’s Favourite and the broader hospitality media landscape

Who It’s For

Hospitality creators, bar and restaurant leaders, marketers, and anyone interested in how to authentically build meaningful media in—or about—the industry.

If You Enjoyed This Episode:

* Tap **Like**

* **Subscribe** and ring the 🔔 to catch all upcoming livestreams

* Drop your favourite insight or question in the comments

* Share with your industry friends, team, or community to keep the conversation going

  continue reading

424 episodes

Artwork
iconShare
 
Manage episode 491209144 series 3118389
Content provided by Shawn Soole. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shawn Soole or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, Shawn Soole sits down with James Grass, the mind behind Chef’s Favourite, for an inspiring conversation about pivoting from industry insider to content innovator. James shares how he created a beloved media brand—Mates on Crates—that celebrates hospitality culture, community, and storytelling.

What You’ll Learn

* James’s creative journey and the vision that sparked Chef’s Favourite

* Crafting content that resonates with hospitality professionals and fans alike

* How Mates on Crates built its authentic voice and growing community

* Strategies for turning passion into purpose and social platforms into impact

* Live Q&A: insights on monetization, creative consistency, and adapting through change

Timestamp Highlights

00:02:35 – James’s background, career pivots, and origin of Chef’s Favourite

00:10:50 – Founding principles of Mates on Crates and community connection

00:22:00 – Crafting media that hospitality professionals actually love

00:38:45 – Live Q&A: industry trends, content strategy, and personal lessons

00:50:10 – What’s next for Chef’s Favourite and the broader hospitality media landscape

Who It’s For

Hospitality creators, bar and restaurant leaders, marketers, and anyone interested in how to authentically build meaningful media in—or about—the industry.

If You Enjoyed This Episode:

* Tap **Like**

* **Subscribe** and ring the 🔔 to catch all upcoming livestreams

* Drop your favourite insight or question in the comments

* Share with your industry friends, team, or community to keep the conversation going

  continue reading

424 episodes

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