James Grass on Building a Brand the Industry Actually Loves
Manage episode 491209144 series 3118389
In this episode, Shawn Soole sits down with James Grass, the mind behind Chef’s Favourite, for an inspiring conversation about pivoting from industry insider to content innovator. James shares how he created a beloved media brand—Mates on Crates—that celebrates hospitality culture, community, and storytelling.
What You’ll Learn
* James’s creative journey and the vision that sparked Chef’s Favourite
* Crafting content that resonates with hospitality professionals and fans alike
* How Mates on Crates built its authentic voice and growing community
* Strategies for turning passion into purpose and social platforms into impact
* Live Q&A: insights on monetization, creative consistency, and adapting through change
Timestamp Highlights
00:02:35 – James’s background, career pivots, and origin of Chef’s Favourite
00:10:50 – Founding principles of Mates on Crates and community connection
00:22:00 – Crafting media that hospitality professionals actually love
00:38:45 – Live Q&A: industry trends, content strategy, and personal lessons
00:50:10 – What’s next for Chef’s Favourite and the broader hospitality media landscape
Who It’s For
Hospitality creators, bar and restaurant leaders, marketers, and anyone interested in how to authentically build meaningful media in—or about—the industry.
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