))
The 3 sales pathologies (Helpful, Noble, Smart)
Manage episode 519456147 series 3689685
Content provided by Rob Snyder. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rob Snyder or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Rob and RC dive into three common (and self destructive) sales pathologies that Rob sees in founders:
- The "Helpful" founder who thinks s/he can sell by showing how helpful they are to customers
- The "Smart" founder, who thinks that by impressing customers with deep knowledge (or avoiding embarassing oneself), customers will buy
- And the "Noble" founder, who is deeply focused on their mission and thinks this mission will cause customers to buy
As Rob explains, each of these pathologies are wrong because they misunderstand demand. And this episode dives into each, how to diagnose, and how to course correct yourself.
Full Substack post (free): LINK
----Rob's website: www.robsnyder.orgConnect w/ Rob on LinkedIn: https://www.linkedin.com/in/rsnyder1/ Weekly founder insights: https://howtogrow.substack.com/
20 episodes
Share
