Blog post - "The toll booth" - https://bit.ly/44xHBCn In this conversation, Rob Snyder and RC delve into the concept of 'toll booths' in the context of go-to-market strategies for startups. They discuss how to effectively generate demand and engage potential customers by understanding their needs and timing. The discussion includes practical examples, such as the samurai sword approach to capturing attention and the success of Datadog's conference strategy. The conversation emphasizes the importance of consolidating efforts around demand and the economics of targeted outreach versus broad marketing tactics.----Connect w/ Rob on LinkedIn: https://www.linkedin.com/in/rsnyder1/ Weekly founder insights: https://howtogrow.substack.com/ Work with Rob: https://www.robsnyder.org#PMF #B2BSales #VC #Startup #VentureCapital #Founderledsales