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Don’t Let Bad Data Drive Your Decisions

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Manage episode 509503760 series 3562359
Content provided by Zed Williamson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Zed Williamson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Too many medical practices rely on flawed patient feedback like “How did you hear about us?” to judge whether their marketing is working. The problem? Those answers change depending on how the question is asked, what the patient remembers, and what they assume you want to hear. Relying on that kind of data can send your budget in the wrong direction.

In this episode, Zed explains why confirmation bias and bad data can sabotage your growth, and how to build a reliable system that actually shows whether your advertising efforts are driving the right patients into your practice. Learn how to measure what matters, avoid costly mistakes, and design marketing that truly works.

Request a Practice Review: https://www.physiciangrowthaccelerator.com/connect

Take the Vitals Diagnostic: https://www.physiciangrowthaccelerator.com/vitals-diagnostic

  continue reading

105 episodes

Artwork
iconShare
 
Manage episode 509503760 series 3562359
Content provided by Zed Williamson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Zed Williamson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Too many medical practices rely on flawed patient feedback like “How did you hear about us?” to judge whether their marketing is working. The problem? Those answers change depending on how the question is asked, what the patient remembers, and what they assume you want to hear. Relying on that kind of data can send your budget in the wrong direction.

In this episode, Zed explains why confirmation bias and bad data can sabotage your growth, and how to build a reliable system that actually shows whether your advertising efforts are driving the right patients into your practice. Learn how to measure what matters, avoid costly mistakes, and design marketing that truly works.

Request a Practice Review: https://www.physiciangrowthaccelerator.com/connect

Take the Vitals Diagnostic: https://www.physiciangrowthaccelerator.com/vitals-diagnostic

  continue reading

105 episodes

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